[QUIZ] Which copywriter discovered that long copy works better than short?

8 years ago

Ray,

It was me 28 years ago when I turned 16 pages into 32 pages and the response soared.

Of course Maxwell Sackeim (1890 - 1982) might also have experienced a similar phenomena.

But the chances are it was Claude Hopkins (1867 - 1932) who initially discovered it.

Steve

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Raydal

8 years ago

LOL. The copywriter is already dead, so hopefully it wasn't you.

Those are great suggestions, but that's not the name who gets credit.

-Ray Edwards

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Steve The Copywriter

8 years ago

Ok, two more shots…

George L Dyer

or the legendary Bruce Barton

Steve

P.S. Make that 2 more shots maybe it was Theodore F MacManus or Richard A Foley.

Plus a bonus shot - Joseph H Appel.

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Raydal

8 years ago

I'm getting Fred Breismeister. I've never heard about him but he was
pretty famous back in his day.

Also I didn't know that Gary Bencivenga is credited with 'inventing' the magalog,
and Walter Weintz the "penny" letter.

-Ray Edwards

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Steve The Copywriter

8 years ago

Same here I didn't know about good old Fred.

But I did know that GB and WW were credited with their "inventions"

Steve

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mrmemory

8 years ago

Dare I say that The Bible, cobbled together as it was, sold much of the world on the concept of heaven long before the first sales letter was ever written?

But to be more serious, there's a really cool answer to this question in a roundabout way here:

https://www.reddit.com/r/AskHistoria...n_examples_of/

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Raydal

8 years ago

Here is another quiz you my want to try. Should take you about
10 minutes and sharpen your copywriting knowledge.

Copywriting QUIZ

-Ray Edwards

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Complex

8 years ago

[DELETED]

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Raydal

8 years ago

Originally Posted by Complex

Most sports trivia nerds can't play sports that well.

Is copywriting trivia the same?

Just asking.

;-)

I'm glad you said "most" and not "all". Just saying.

-Ray Edwards

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Complex

8 years ago

[DELETED]

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angiecolee

8 years ago

Originally Posted by Complex

Aaah ...

Someone took it personal.

Well, I still find it funny that I made a LOT of money online selling - without knowing crap when it comes to copywriting trivia and copywriting quotes and whatever. Cuz what'd get you an 'A' in an academic setting has no bearing on your ability to sell. Especially when copywriting is NOT the most crucial component.

But this whole forum, Main Discussion included, has always been a dwelling for wannabe marketing academics than it has for actual marketers who do the thing.

That's what I love.

You can sell $ 10 million worth of stuff and not know a single quote from Caples or Ogilvy.

And some dude can know all the quotes and not even be able to sell $ 100,000.

Just like you can know all the baseball trivia in the world ...

And still throw like a girl.

P.S. Nothing I post is meant to be taken personal. Although sometimes my troll face does show a bit. Still, it's just the NY in me.

Hey. Some of the girls don't throw like girls dude. I'm offended!

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Alex Cohen 8 years ago

Anonymity is a wonderful thing...

Alex
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- Raydal 8 years ago
  
  Originally Posted by Alex Cohen
  
  Anonymity is a wonderful thing...
  
  Alex
  
  That's the whole idea. I have zero respect for people who hide
  behind a screen and throw punches like a coward.
  
  -Ray Edwards
  
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dmaster555

8 years ago

Originally Posted by Complex

Aaah ...

Someone took it personal.

Well, I still find it funny that I made a LOT of money online selling - without knowing crap when it comes to copywriting trivia and copywriting quotes and whatever. Cuz what'd get you an 'A' in an academic setting has no bearing on your ability to sell. Especially when copywriting is NOT the most crucial component.

But this whole forum, Main Discussion included, has always been a dwelling for wannabe marketing academics than it has for actual marketers who do the thing.

That's what I love.

You can sell $ 10 million worth of stuff and not know a single quote from Caples or Ogilvy.

And some dude can know all the quotes and not even be able to sell $ 100,000.

Just like you can know all the baseball trivia in the world ...

And still throw like a girl.

P.S. Nothing I post is meant to be taken personal. Although sometimes my troll face does show a bit. Still, it's just the NY in me.

You don't have to feel so bad about not knowing the answer, relax. I don't know it either.

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Complex

8 years ago

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dmaster555

8 years ago

Originally Posted by Complex

What would make you feel worse - and I mean this for realsies - not knowing the answer to a trivia question or losing out on $ 100,000 in sales?

For me it's the latter.

Trivia questions don't matter.

Ask anyone running a biz.

Of course at the end of the day, it's all about the money.

However, I have never heard of a great businessman, athlete, singer, whatever who does not idolize someone in their field who has done great things.

Does this mean you wont be successful if you don't know it? Of course not. The success lies in your ability to apply the skills and get results.

No baseball team cares if you know who won the batting title in 1901, but I bet a pro baseball player will know that anyway. They love baseball.. they follow it.. learn everything they can.

Of course Raydal never implied knowing this trivia somehow correlates with your ability to sell.

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Steve The Copywriter

8 years ago

So, Ray has a bit of fun and posts a copywriting quiz (this being a copywriting forum).

And he gets all this grief?

Why?

So that someone can say it's more important to make sales.

I'm guessing we already knew that.

Steve

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[QUIZ] Which copywriter discovered that long copy works better than short?

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