How's THIS for a Unique Hook/Angle & Niche...

As most marketers know... there's often very little that's "new under the sun".

Most people do well by just making a better mousetrap than the competition, and than showing the prospect how and why their mousetrap is better.

I've been in the fitness biz for 14 years... and almost everything I see come out these days... I've seen 100 times.

And so have prospects.

That's why I think one of the biggest keys to success these days is to APPEAR different and unique... by either truly being different/unique... or at least communicating that to your market.

So, I wrote this thread to show a pretty cool example of finding a new hook and niche.

Everyone here probably knows Chris Haddad... aka Michael Fiore.

I just read an email he sent out, about a new diet offer they're working on.

I can speak from experience, the diet and weight loss niche is probably the #1 toughest
to find a new hook/angle... because the same old thing has been said a million times before.

Those products that are doing well now, are approaching it with a unique angle... like Chris mentioned in his affiliate email...

"The Salvation Diet is a biblically-based nutrition program designed to help
Christian men and women escape the curse of obesity and live long, productive
lives in the service of Christ."

Which is a somewhat fancy way of saying it's a weight loss offer specifically
aimed at the 178 MILLION Adult Christians in the US and using The Bible itself
as the basis for an astounding weight loss program that actually works."

As Chris said..

"The only problem is... so many angles and hooks have been created and
exploited that my email list has become numb to many offers, especially diets :-(
That is..Until I sent a test email to The Salvation Diet!"

Personally... I think to succeed these days, you're gonna have to find a
way to stand out among the thousands of competitors in the diet/weight loss
niche... those who have million dollar ad budgets.

I just thought this use of an angle/approach was so unique, I'd share it here
because like Chris said, so many people are becoming numb to diet offers.

And the same can be said for IM market, biz opp and MMO, there's only
so many borrowed mansions, rented Porches, and rented private jets
that you can use to jazz up a fraudulent sales page.

These days, you gotta build a better mouse trap and have a unique
market/offer/niche/angle.

Like another fellow marketer said recently "find a niche within a niche"

I think the Biblical based diet program is a great example of what it
takes to stand out online these days... it's getting harder and harder
to find a hook or angle that hasn't been seen 1,000 times.