Copywriter, Make it exclusive, but don't LIE!
I have too much faults of my own to see the speck in my neighbor's eye.
So this is just a "common sense" post and NOT directed to anyone in particular.
So many times I've seen copywriters use the line that they are usually very busy
with clients work but they "unexpectedly" had an opening and is just looking
for "one client" to fill the spot. So you are in demand right?
Now if a client dropped out of your schedule, why not just move on to the next
one in line? That would be the logical thing to do right?
Keep in mind that the customer is no fool, so you may be hurting your own
credibility. I think there are a lot of other credible ways to build exclusivity
than, well ...lying.
I was reading through a job board and I saw this one sale angle used so
often, that I wonder how exclusive it makes the copywriter if there are
a hundred other copywriters who suddenly had this opening.
For some marketers, the rule is: do what works--the end justifies the
means. But the great irony is, your best potential clients will see right
through the sham and avoid you like the plague.
-Ray Edwards
Cheers, Laurence.
Writer/Editor/Proofreader.