David Ogilvy on Pricing and Value

by Raydal
4 replies
An army marches on it's stomach, so does a copywriter. You starve him
and he'll starve you.

By the legend himself.


-Ray Edwards
#david #ogilvy #pricing
  • Pearls before swine dressed as swine before pearls.
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    Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author Alex Cohen
      Value exists (or doesn't exist) in the prospect's mind.

      Some come to you with a pre-conceived notion. Others don't have a clue.

      When you speak with the potential client, use your persuasion skills to establish a price in his or her mind that you find acceptable.

      One tip: Ever heard the expression, "You get what you pay for"? Even though it's not necessarily true, most people believe it.

      Alex
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  • Profile picture of the author Len Bailey
    Thanks for sharing, Ray. Always love a good Ogilvy clip!
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    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author EzraWinter
    edit. 10 chars
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