Hot Button Secrets: A Fail-Proof Way To Craft Your Next Blockbuster Sales Message
the reader's brain, all resistance melts like chocolate in the Texas summer sun?
But first, before I tell you what this secret that opens the floodgate of yes's is,
I've taught it to a professional sales guy who's job was to call on those that cancelled their subscriptions to a magazine and get 90% of them to renew...even after they told him
multiple reasons, multiple times why they don't want it.
The sales trainer who teaches this had it used on him and he was defenseless,
even though he knew what was happening.
This was taught to Eban Pagan and Dean Jackson early in their careers
which shaped what they know and do.
It's been road tested with high powered business founders and executives,
out performing Jordan Belfort's, of Wolf Of Wall Street fame, his sales training.
It's out-performed the pitch personally created by Oren Klaff of Pitch Anything fame.
So what's the secret...
Eliciting what a buyer values,
then feeding it back to them.
What most know of hot buttons is purely from the mind of the marketer, ad writer.
It's not the words and values of the potential buyer.
The paid training in the video below has a section on hot buttons
which I didn't know about which coincides what we had tested
and proven to beat other methodologies.
It's for those who have a relentless desire to find out the real reasons
why people say yes, so they can apply it to their situation...not a quick
band-aid.
Soak up the mastery
and enjoy!
Doctor E. Vile
Lightin' fuses is for blowin' stuff togethah.