Hot Button Secrets: A Fail-Proof Way To Craft Your Next Blockbuster Sales Message

4 replies
Wanna know the secret to crafting those buttons that are so scorching hot in
the reader's brain, all resistance melts like chocolate in the Texas summer sun?

But first, before I tell you what this secret that opens the floodgate of yes's is,
I've taught it to a professional sales guy who's job was to call on those that cancelled their subscriptions to a magazine and get 90% of them to renew...even after they told him
multiple reasons, multiple times why they don't want it.
The sales trainer who teaches this had it used on him and he was defenseless,
even though he knew what was happening.

This was taught to Eban Pagan and Dean Jackson early in their careers
which shaped what they know and do.

It's been road tested with high powered business founders and executives,
out performing Jordan Belfort's, of Wolf Of Wall Street fame, his sales training.

It's out-performed the pitch personally created by Oren Klaff of Pitch Anything fame.

So what's the secret...

Eliciting what a buyer values,
then feeding it back to them.


What most know of hot buttons is purely from the mind of the marketer, ad writer.

It's not the words and values of the potential buyer.

The paid training in the video below has a section on hot buttons
which I didn't know about which coincides what we had tested
and proven to beat other methodologies.

It's for those who have a relentless desire to find out the real reasons
why people say yes, so they can apply it to their situation...not a quick
band-aid.

Soak up the mastery
and enjoy!

Doctor E. Vile

#blockbuster #button #craft #failproof #hot #message #sales #secrets
  • Profile picture of the author Raydal
    Thanks for the post, nice share.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author CopyMonster
    Cottage cheese.

    Last week we changed the brand of cottage cheese in the fridge. Wow - what a difference! The original: packed and dense. The new: light and "fluffy". Same basic product. Very different experience.

    My point?

    Words. Often they seem interchangeable but select the right one(s) for the person you're trying to 'suade and it changes everything.

    Careful with these skills... you can get everything you want in life and more with this tech.

    Cottage Cheese Success Principle #37
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    Scary good...
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    • Evocative imagry, served smacko to laxoed wannaholes.
      Signature

      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author gjabiz
    One can not know too much about human behavior.

    When I wrote for other people, this principle, uttered a different way...was my copywriting mantra.

    For my own stuff, I use the same hot buttons to keep people away, to screen them and to qualify them because I want the standing, not the fallen.

    One book, seldom heard about, which was very useful in my time is...PSYCHO-FEEDBACK by Paul G. Thomas, and it is very informative about the RAS and how to get around it, the whole point of NLP?

    Anyhow, good stuff here, well worth the time. Thanks.

    gjabiz
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