Have you ever written for the XXX market?
is worth your salt you should be able to write for any market,
given the proper research material to work with. All those
great copywriters of the past wrote for so many different
markets and products using the same principles of selling.
So when a prospect wants to qualify me or hem me in by
asking if I ever wrote for such and such a market, I find
this strange. Of course, there is nothing wrong with specializing,
but even so it doesn't handicap you from writing to sell
anything that is sellable.
-Ray Edwards
Lightin' fuses is for blowin' stuff togethah.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.