Ready to launch, just a few quick checks...

14 replies
Hi Copy Boffins,

Just wanted to start by reiterating my gratitude to all of you who've offered me advice and taken time from their lives to help me and anyone who asks out.

Without this forum as a resource, I could well have lost my passion and determination.

But you guys unflinchingly dish out the best advice on the Web and have kept me hungry for more!

So, I'm ready to start demonstrating that determination!

Consistently, the best advice you give is to get out of the learning phase and get into actually doing it.

My circumstances haven't improved, still broke, still suffering from a lack of confidence. But as a wise (if crazy) man once said:
Circumstances don't matter, only your state of being matters.

And also, rock bottom does provide a firm foundation to build on. It's time I began to construct the life I want!

The reason I'm writing this is to seek yet more of your golden advice.

I have no experience in copywriting, but I do have many years of sales experience, in loads of different industries.

Given my dire financial situation, my plan was to use whatever free resources I can, for now. Facebook etc seem like a pretty good place to start.

But I would like to take these apparent disadvantages and turn them to my advantage. Or at least get started and just plough on through this period of, um self discovery!

So I was thinking. In my promotional copy, marketing my services, do I mention my lack of actual CW experience? Could I use that as my selling point?

It means for my first few jobs, I'll be much cheaper than you lot! My circumstances mean I'm motivated to make this work. I simply have to.

And it's not like I'm a noob to selling, I've been doing it for nearly 20 years. I'm simply moving from 1 medium to another.

My lack of confidence comes from a few sources. First, I'll technically be in competition with you guys and everyone else in this industry. Given the respect and admiration I have for what you copy boffins are already doing, there is certainly a degree of trepidation in putting myself out there.

Also, I've typically been the sort of person who wants to have all the prep work done before I start.

Though you guys have made it abundantly clear, you'll never know enough. There's too much to learn!

So I will ignore the little voice in my head that says I can't and instead, will throw myself in to the fire. Before I was worried about getting burned. Now I see it as a Crucible which will provide the transformation I so desperately crave.

Once again, any and all advice and criticisms are welcome.

And thank you all for being who you are. I look forward to the day when I can stop asking advice and start giving something back!

But for now, back to writing!

Much love guys!

Michael

P.S. Ray, if you read this, I'll be putting a picture up today!
#checks #launch #quick #ready
  • Profile picture of the author @tjr
    So I was thinking. In my promotional copy, marketing my services, do I mention my lack of actual CW experience? Could I use that as my selling point?
    Unless you're the main character in an uplifting (but obviously made as Oscar-bait) movie, I'd probably not try to sell yourself with your "down and out" storyline. Most businesses buy copy to improve their business, not to help you get out of a hole.
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    • Profile picture of the author M77 Mike
      Originally Posted by @tjr View Post

      Unless you're the main character in an uplifting (but obviously made as Oscar-bait) movie, I'd probably not try to sell yourself with your "down and out" storyline. Most businesses buy copy to improve their business, not to help you get out of a hole.
      Couldn't agree more! I have no plans on explaining my rather rubbish situation!

      My concern was that I don't have any actual CW experience.

      Of course the focus will be on the client, not lil old me!
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      • Profile picture of the author @tjr
        Originally Posted by M77 Mike View Post

        My concern was that I don't have any actual CW experience.
        Perhaps get yourself some experience. Take an existing Clickbank product, write better sales copy, run traffic to it against the original sales letter, and prove your stuff make smore money.

        I'm no expert, but I don't see how this wouldn't work just as well as having an existing client portfolio to point back to.
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  • Profile picture of the author shawnlebrun
    Focus on your sales experience.

    Copy is simply salesmanship in print. (or saleswomanship??)

    If you can sell in person, you should be able to put together a pretty solid
    letter to sell yourself.

    Check out Rick Duris and his post on copy templates/formulas... find one that you
    mesh with, and create a sales letter that sells yourself, and your sales experience.

    If you have sales experience, you must have SOME successes.

    As long as you can prove that you can help businesses increase sales, revenue, and cash flow...
    you have nothing to worry about.

    So, if you've been in sales, sell yourself... in print, or video.

    Use your sales experience, imagine you're sitting down, talking to a prospective biz owner,
    and you're trying to sell them on hiring you and your services.

    Really, for the most part, there's not a lot of difference between sales, selling in person, and
    copywriting. The mediums change... but the basic premise of giving people what they want, and
    what they're motivated to have/solve/be/do... that doesn't change, regardless of whether you're selling in person or print.

    Focus on what you have and what you CAN do... not on your lack of what you THINK you have.
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  • Profile picture of the author M77 Mike
    Thank you Shawn,

    That was exactly what I needed to hear!

    I hadn't thought about looking at a template or formula. I've been writing my sales/promo piece, I would hope it's at least Ok!?

    However I would be a fool to ignore your suggestion, especially as I'm sure Rick is like some sort of copy King Midas!

    Excuse me whilst I investigate these templates further...

    Thanks again Shawn!

    Michael
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  • Profile picture of the author angiecolee
    You have the sales experience, man. I know your personal preference is to have your house in order before taking that leap of faith, but sometimes the best course of action is "Ready, Fire, Aim". That is, take imperfect action vs. trying to perfect before starting.

    Given the lack of experience in this industry, I think Ready/Fire/Aim is a good approach. Mimic the sales processes you are already familiar with - except you're doing it in print. Once you're more comfortable putting yourself out there in a different field, there's plenty of opportunity to perfect the pitch and streamline systems.

    How would you have generated old leads? Do it now in print. That's the only thing that's changing here, man.

    Don't call attention to the lack of copy experience. Call attention (like Shawn said) to your years of selling, your stats, how you can persuade the most objectionable buyers.

    Then don't be afraid to open yourself up to critique here. Steel yourself for the bluntness, of course. But you seem well aware of how this place operates.

    If you've been around for awhile I'm sure you've heard me say - do not work for free. Do not discount your rates.

    You may set your rates lower until your confidence increases. But once you've settled on something you're comfortable with, do not subtract from that. Build value UP to it. Make sense?
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  • Profile picture of the author M77 Mike
    Angie, I've never heard the term "Ready, Fire, Aim" before. But it put a big smile on my face!

    And you're right, (of course) I'm ready to take that plunge! Whilst I'm not so arrogant to assume I know it all, I think I know enough.

    I will post up the first draft of my ad/prop. and see what you guys think.

    Now, just gotta figure out how to do that... Won't be long!

    Cheers

    Michael
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  • Profile picture of the author godinu
    You could even do a few mock revamps showing poor copy version/your new version. Even the copy you write to sell your own services could be an example of your copywriting skill (even as a beginner).

    Since you know about sales, perhaps reach out to a few local businesses that could use a boost on their websites, flyers and whatnot.

    All the best!
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  • Profile picture of the author M77 Mike
    Hey guys,

    Sorry for the late reply, but landed my first client!

    One of my friends is on the cusp of starting his own business and he wants me to initially write a brochure/leaflet for him and write the copy for a micro site, once that's done he'll want sales letters, more leaflets and a bigger website!

    And without the encouragement from you lovely lot, I probably would have missed this opportunity!

    Words can't describe my gratitude!

    But, 1 client isn't enough so I'm still working on my own services ad.

    As it's not on a URL (my ad) can I PDF it and attach it, for a critique?

    Thanks again guys!

    Michael
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    • Profile picture of the author jimbo13
      Originally Posted by M77 Mike View Post

      But, 1 client isn't enough so I'm still working on my own services ad.

      As it's not on a URL (my ad) can I PDF it and attach it, for a critique?
      I imagine so as you at least seem courteous when you get advice.

      Dan
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  • Profile picture of the author angiecolee
    Congrats are in order! Remember, promises of future work don't usually pan out the way we'd hope. Just do your best on this one and keep grabbing new clients
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  • Profile picture of the author RickDuris
    Congrats on your first client. Seriously.

    The first one is always the hardest.

    You're on your way, Michael.
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  • Profile picture of the author CopyMonster
    Congrats Michael.

    Be sure you do everything you can to make that first piece epic. This will give you confidence. But more than that, your client will love it and won't hesitate to a) give you all the business he can and b) recommend you to others.

    Awesome sauce!
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    Scary good...
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  • Profile picture of the author angiecolee
    Copy and paste might be easier. That way people can reply with inline notes and you don't have to try and match up certain comments with certain lines.
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