3 reasons people don't buy...

5 replies
I was going over some of the material in "breakthrough advertising" the other day and was reminded of 3 of the core reasons people don't buy.

Namely:

too complicated
Not important enough
Too expensive

there are many more...but these three are good to keep in mind.

I find great value in going over the basics again and again.

cheers lads.
#buy #people #reasons
  • Profile picture of the author Alex Cohen
    Another core reason can be...

    The prospect doesn't believe your claims.

    Alex
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    • YEP - proof is king.
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  • Profile picture of the author onehalf
    People also don't buy when you oversell a product.
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  • Profile picture of the author marcoreeves
    I also find another reason people don't buy is because they're trying to be sold to based on logic rather than emotions.
    Logic/reasoning might make people think but it's triggering certain emotions like fear that compels them to take action.
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  • Profile picture of the author sethczerepak
    Originally Posted by Quality Copywriter View Post

    too complicated
    Not important enough
    Too expensive
    .
    #4: Not relevant.

    They're either not the ideal audience, or, they are and you fail to show them how the offer fits into the context of their present life. Even if they realize they might want it someday, they can't see why it should be a priority right now.
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