This post is just my 2 cents...
There are 2 ways to get clients... go after them and chase them, or have them come to you and chase you.
After 14 years and well over 500+ clients... in almost every single case, most of the clients I worked with, and LOVED working with... they came to me.
When I first started, I'd send out Fed Ex packages, emails, letters, and hit up job boards, job postings, and anything job related.
I was chasing clients.
If someone on a board, forum, or social media site said they were looking for a copywriter, I'd send a message or email.
9 times out of 10, I'd never hear back.
After a while, it got tiring doing all this chasing.
So, I made a radical shift in the way I got clients, and I've never had to chase a client again.
In fact, I personally feel this "pull" type of marketing, or attraction marketing, RADICALLY shifts the balance of power in the relationship.
Instead of seeming needy, and lumping yourself into the same group of dozens others probably contacting about the job, it's SO much easier to get people attracted to you and coming to you for new copy.
Without giving away the farm, here's how I've done it.
First, you gotta prove you got the goods, and can help businesses improve their sales and cash flow.
So, what better way to do that, than by creating a valuable report, video, or other piece of content that PROVES you're the person to hire, and the best choice for them.
Write out a report that gives "10 Good Reasons Why You Can Help Boost Sales and Profits", or whatever you want to write about.
Whatever you write, video, or create... make sure it SHOWS and PROVES your skills first hand.
Highlight your successes, why you're the best and most logical choice, show some snippets of your work, and the results they've provided, and just make it EASIER for the client to want to work with you.
Show how you're a valuable investment, and not just a cost or commodity.
Work hard on this piece of content, make it valuable enough where it sells people on wanting to work with you.
Think of what most marketers and business owners want... and create an amazingly valuable piece of content that PROVES to the person that you can help them get what they want.
Showcase your skills and talents, but more importantly, your results and why you're better/different/unique... and the best choice.
Once you have that, use it anywhere and everywhere you can.
Advertise it anywhere you can... whether it's facebook, forums, pay per click, signatures, or other social media or paid sources.
SELL them, with this piece of content, that you're the one for them... and you're the best choice for the job.
This piece of valuable, info-packed content acts as a demonstration... and can be your 24/7 sales person who sells YOU.
Just make sure the basis of it is what the prospect would be looking for in a copywriter... primarily great writing skills, proven results, a successful track record, some snippets of your copy samples, and other ways you can be an investment and help offer an overall boost to their bottom line.
Make your value shine through and make them realize that you can help grow their entire business in many ways... not just hand them a piece of copy.
When offering up this free report, try and do it by the normal way of opt in/squeeze page so you can grab the prospects' email, and follow up with them with email.
Your emails are another way you can keep in touch, separate yourself from the pack and all the other writers, and you can further showcase your talents, writing ability, and more importantly, your results.
By using emails, you can demonstrate your skills, writing talent, and expertise.
You can demonstrate you have the goods... and get them wanting to hire you, versus you trying to chase people down.
Showing your value, skills, and results is a powerful and proven way to get GREAT clients. And it puts the power in your hands... instead of seeming needy by chasing clients and lumping yourself in with all the others, you stand out by being different, being valuable, and demonstrating your knowledge and skills.
After a few emails, you will literally pre-sell clients on wanting to work with you. You have them coming to you, and you can dictate price and terms... instead of you having to send out emails or applications to jobs that may not pay what you want.
Bottom line, use attraction marketing and demonstration of your skills and expertise to attract great clients to you... clients who will become pre-sold on you and your valuable skills, because you've demonstrated it with your valuable piece of content and follow up emails.
Chasing clients isn't a viable long term business strategy. You're much better off building a solid system of offering up amazing value in a piece of content that shows your skills, writing ability, and results/track record.
This demonstration will pre-sell prospects enough where they come to you and want to work with you, at YOUR price... instead of you chasing them. With your valuable piece of content, and follow up emails, you can sell yourself and demonstrate your value so they want to work with you.
I guarantee you this... whether it's with getting copy clients or a mate... if you chase someone... they tend to naturally resist.
But, be yourself and demonstrate why you're a good catch... and let them come to you.
That will always work out to be more beneficial to you in the long run... because clients who come to you, and are attracted to you, tend to be MUCH better clients in the long run than those you have to chase down.
Hope this helps some of the newer writers here!