Exclusivity and Social proof to Increase sales.

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#exclusivity #increase #proof #sales #social
  • How much did it increase sales compared to other emails?

    Sounds like the social proof helped a lot. Do you think the brief window of exclusivity did much?

    Saying "only Visa card holders" feels different from saying something like "AARP members only," or "athletes only," or even "subscribers only," although I'm having trouble articulating why. Maybe because anyone can get a Visa, so it doesn't feel very exclusive.
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