I wrote for googlebot, now I need to write for humans

David,

You've an extra 'c' in the url.

This one works for me:

Maryland Search Engine Optimization

I'm busy writing content this evening otherwise I'd comment more.
Your page is certainly a busy one - not sure where to look first, although the video catches my eye quickly.

How about making the focus of that page a pre-sell of your services with an optin to get a case study on some of the many clients you've linked to.

That way you can build a relationship with them 'in private' via email - and make exclusive offers as time and circumstances allow.

Plus you can also educate them on some of the recommended tools and resources you've personally tested. Position that as a benefit for those who are waiting for your services, but want to learn more or try out some stuff for themselves.

Also, if you're that busy, are you also planning to raise your prices and test response?

Waaay too much happening on your landing page. I see you're using Thesis. That's good, because it's a very flexible theme, so you should be able to clean this up without too much problem.

Copy isn't your biggest problem. Most people, I suspect, aren't reading your copy. They're too busy scanning all over the page, trying to find what they're looking for. And becoming thoroughly confused in the process.

Google AdSense?? - Get rid of 'em. Really. Get them gone. Immediately.

Slideshow? - Doing NOTHING for you here, and is very distracting. The zoom practically screams for atention. Get rid of it. Put in on its own page or whatever, but it needs to be gone from the landing page.

Your top navigation is so large as to immediately draw my eye there and not to your copy. It's just begging me to click away from the home page.

The body copy is all over the place. Clean up the design, and make it orderly, so that it's easy to read. Way too much bolding. Its like you're yelling in print. Dial it back, and reserve your bolding for the really important points.

Great testimonials. Unfortunately, most people will not read to this point because of the issues already mentioned.

The whole "Google this" thing: I know what you're trying to accomplish here for SEO, but the effect, for your readers, is disjointed and curt. Again, assuming they've read that far.

Where's your "Contact Me"? That is a super important navigation link for your business, and I couldn't find it. Your comment form is more visible than any other way to contact you. I also had to search to find your service offerings - which are buried almost to the point of being invisible.

Other quibbles:

- The right-hand listings, in that huge blue font, are distracting. And goes on much too far down the page.
- You present graphics and charts with little or no explanation of what the reader is supposed to understand. Don't make them work so hard to get your point. They won't, and they won't.
- Why do you have an huge text ad for a Washington, DC directory?
- Why would I want to "subscribe via email"? What are you offering me? A newsletter? A special report? Nada. Build your list by offering something of value. And remember, your list doesn't ONLY have to be Fredrick businesses. Think ahead. The information you can offer small businesses is relevant and applicable, no matter where they're located.

Seriously, it's time for you to consider working with a pro copywriter. It's obvious that you're very good at the SEO part of it, and have the results to prove it. But writing "consumer" copy just isn't your strength. Focus on what you're good at.