For Specialists: What Do You Tell Clients Are the Benefits to Specialist Copywriters?
I try to not to repeat the same threads here: Emotions sell, stories sell, so on and so forth, and don't think this has really been talked about specifically.
So, if you're a specialist freelance copywriter, what do you tell your clients are the benefits of hiring a specialist?
So, some examples I use to start us off (these are all true btw):
- You need a Copywriter who understands your business/industry, and the challenges that people face in it.
- You need a Copywriter who understands your clients (or customers), what their fears are, what their desires are, etc.
- Plain and simple: a specialist in your field knows what works and what doesn't work because they've tried and failed in the past, whereas a generalist may not have experience in that niche, and so you could be their "guinea pig" while they figure out what works and what doesn't with (their type of clients or customers).
I have a few others, but I thought those would get us started. What do you guys mention?
Also, this is a thread for specialist to talk about what they pitch as the benefits to using a specialist, not for generalists to talk about why using a specialist isn't all that important.
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Len Bailey
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