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3 Hot, New VSLs (need your opinion)

by TMAjr
3 replies
Hey there,

Why do you think these 3 VSLs are so successful?

(2) Mom Diminishes 38 lbs Of Fat By Avoiding 2 Vegetables She Thought Was Healthy.

http://diabetesdestroyer.com/special/v1no-oi/

ED Conqueror

NOTE: These are NOT affiliate links.

These offers are either on the first page of ClickBank (the first two), or quickly climbing the ranks (the last, ED offer).

And, every time I see one, I wonder...

Why is this copy so effective?

The first thing you'll notice is that they open with a shocking, almost hard-to-believe story,

And we know stories convert...

...but that goes AGAINST the first thing we're all taught when writing copy:

"Start a conversation with your reader"

That means lots of "you" copy (as I call it). Open answering the question, "what's in it for me?" Hit them with personal, emotional benefits. Write the reader into the story so they can't help but ignore it.

Yet these proven controls all open "me, me, me" and continue on without making any real, clear promise to the reader. They're not easy to ignore, sure...but there's significantly less "you" copy than successful controls of the past.

Do you have any idea why?

Why do YOU think these are so successful?

I have a couple ideas but will hold off on sharing until you chime in.

Best,
TMA

PS - If you prefer reading - or would rather skim the copy - just exit out of the VSL. Each has a full transcript on the exit page.

PPS - I'm simply trying to start an open discussion about COPY. Something different than the "tear my sales page apart" ... "how do I get started?" ... "what books should I read?" minefield that's become the copywriting forum. So I'm excited to hear your opinion.
#hot #opinion #vsls
  • Profile picture of the author Alex Cohen
    Originally Posted by TMAjr View Post



    Do you have any idea why?
    Yes, VSLs have a slightly different format than traditional long-form sales letters.

    For example, a good VSL starts with a "pattern interrupt"... a statement or short story designed to wake a typical web user out of his or her browsing stupor.

    There are several other differences.

    Alex
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    • Profile picture of the author TMAjr
      Originally Posted by Alex Cohen View Post


      For example, a good VSL starts with a "pattern interrupt"... a statement or short story designed to wake a typical web user out of his or her browsing stupor.

      Alex
      Hey Alex,

      Thanks for your feedback.

      I honestly hadn't thought of using stories as a pattern interrupt. Mostly, I'd thought of pattern interrupts as the quick, Jon Benson style, "Hi...my name's Josh. And this is a goldfish" opening.

      So that's very interesting.
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  • Profile picture of the author kwebster
    Story telling is such a potent medium when it comes to engaging emotions. The great part about the first script of almost 8k words is the way to loops from one story to another and peppers throughout with testimonials. By the end of the 'story' you feel like you know all the characters and want to know more. There's a sense of obligation to invest in their story. As a VSL writer I encourage my clients to be vulnerable and share their deepest fears and hopes. Though to be honest - it's rare that they do and most end up asking for a short explainer that 'tells' and rarely sells.
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