One way to improve your sales letters, product descriptions, content, etc...

Some writers try to be wordy as a way to make up for lack of substance. You'll be able to tell if a writer is fluffing content. The sentences are long and stringy. They don't add value to the topic. They're just there to add words.

I want to share this with anyone starting out in writing. By no means am I the most knowledgeable and experienced writer. But it's something I learned and I just want to pass it on.

After all, it is #WarriorWednesday.

How to avoid wordiness -- take out unnecessary words that do not add substance to your sentence.

Here's an example I found from my own writing after I started editing it:

"Each email contains at least 500 words and can be customized depending on the niche you are in."

Instead of this sentence, change it to:

"Each email contains at least 500 words and can be customized for your niche."

See how

"can be customized depending on the niche you are in"

can be shortened to

"can be customized for your niche" ?

Not only does it remove unnecessary fluff and wordiness, it also gives the reader more energy.

Why?

They won't get tired of reading your sentences.

If you notice how effective copywriters write, they don't write long winded sentences. Their sentences are short. They're brief. They stick to the point. Just like what I did there.

Here's an interesting article for all writers just starting out:

(change that to.... "here's an interesting article for new writers..." -- you see what I did there? LOL)

The Day You Became a Better Writer (2nd Look) | Scott Adams Blog

This article is about becoming a better writer. It was written by Scott Adams. He created Dilbert. (C'mon, you love Dilbert!)

I'm sure (or at least I hope) this has been posted somewhere on this forum. But it's worth a read. Again.

Now... if you need to fluff word count because your client (if you're a freelancer) asked for 10,000 words, that's a different story. I still wouldn't add unnecessary words. I'd ask the client...

"What do you prefer, a diluted, fluffy, wordy, no-substance book, or a brief, concise, straight-to-the-point masterpiece?" (Well, not exactly in those words, but you get the point.)

Hope this helps. If you agree, let me know. If you disagree, let me know too.

We can all learn from each other.