The Story That Ended Yesterday

2 replies
Hello, I am new here and I usually like to just sit back and forum creep for a while before posting. Did not feel like doing that this time, so I'm going to track personal progress, ideas, questions, and maybe some copy from my work here. This is mainly for me, to look back, but I hope others find ways to make use as well.

Work start date: Middle of Dec. 2015
Title: Sales Rep
Actual duties as of now: cold call/email daily, followup/close clients, perform product demos, write sales copy, write content for brochures/white paper, marketing ideas and implementation.

Starting out relatively new to both sales and marketing at a fresh business was quite difficult. Not only do I have literal prior knowledge of sales or proper marketing techniques, but the company has yet to establish many of these faucets for itself. For this reason, I am taking on some of the responsibility, while also having a voice in other areas. I want to be as involved as possible, in order to gain as much knowledge as I can.

Most of my work has been in writing brochure content, doing market research, brainstorming ideas, and cold emails. Besides this I have been reading books on relating subjects such as sales, psychology, and persuasion. I have learned a decent amount so far, but am very dissapointed with my results.
I have sent close to 100 emails, all personalized in some way, and have only received any type of response from 2 accounts. I have tried 6 different templates/letters, each being sent to atleast 10 accounts. And have confirmed little success with any of my copies. I would like to obtain a 10% response rating on all emails i send. With those responses I will aim for no less than 90% closing rate.

Here is the first sentence from one of my recent copies:

"Dear Reader,

Hello "name" my name is Jordan Armstrong and I wanted to reach out to you with a great opportunity that I think you would want to take advantage of, especially during the off season. "

Ill be rewriting all of my email copies this week, as well as making the content for a brochure. If anyone has experience with verbage/writing for the food/restaurant industry, I would greatly appreciate a PM or response.
#ended #story #yesterday
  • Profile picture of the author Oziboomer
    Welcome Jordan,

    You will be sure to get some help regarding your problems in this forum.

    In regards to your cold calls and cold emails where are those prospects coming from?

    Do they know the company you represent?

    List selection and getting to the right person is going to play a great role in your success or failure.

    As for your opening you may want to lead with the prospect's problem...

    Hello "name" my name is Jordan Armstrong and I wanted to reach out to you with a great opportunity that I think you would want to take advantage of, especially during the off season. "
    possibly...

    "If your restaurant is experiencing a downturn caused by the off season you may want to hear how another restaurant I've been working with has turned things around in a unique way.

    Is that something you might be interested in?

    If so please call me Jordan Armstrong (direct line XXX-XXX-XXX) for a quick chat."

    Kind regards,

    Ozi
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  • Profile picture of the author Andrew Gould
    Originally Posted by kookbook View Post

    but the company has yet to establish many of these faucets for itself
    I wouldn't sink too much effort in then.
    Signature

    Andrew Gould

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