Introduction and question

I appreciate the time taken to reply to my question. I will visit the site recommended for word selection and review all suggestions provided.

I will continue to work on the headline.

Thank you,
Eric

I appreciate the suggestion. I will be glad to hit the "Thanks Button" for anyone providing assistance. Could you tell me where to find the button?

Thanks,

Nobody (except SEO pros who want bragging-rights to
woo clients) really cares about what the ranking is...
they care about getting TRAFFIC composed of BUYERS!

Think about that.

Your appeal in the headline is wrong. Delve deeper
into the psychology of what people really want... it's
not big SEO rankings, it's profitability and success
in getting traffic, it's market cache, competitive
advantage, more income, pride in having a successful
online enterprise, visibility to their most qualified
prospects.

See? SEO is a means-to-an-end. You make the
mistake of basing your appeal around the interests
of a narrow group of technicians, not the broad
and common motives we all share.

--> How To Dominate Top 10 Search Engine Rankings

However, ONCE AGAIN, Loren is right (damn you and your beautiful hair!). You want the underlying reason why people are even on your site. They don't want to be at the top 10 listings of page one for no reason. I can be #1 for "dallas sexaholic", but it doesn't generate much profit unless I go prostituting myself at the corners.

It all comes down to "SO WHAT?" Top 10 or even #1 doesn't mean crap when there isn't a market for it and there aren't any interest or searches being performed for it.

I see so many SEO products out there giving their screen shots of ranking #1 for something that no one is searching for. Yes, even our so-called gurus. It's absurd, shallow and arrogant. But whatever, it makes the sales they want.

If you want to dig deeper, you want a headline that gives the actual benefit of ranking in the top 10. Good luck.

I agree. The best way to figure out what's behind your customer's motivation is to ask them WHY they want to be in the top 10.

Then, when they give you their answer, ask WHY again. And WHY again. And why again.

Keep asking why and you'll get to their deeper reason. Maybe you find that beneath it all, they want to get a college fund going for their kids.

So the headline then becomes something like: Put More Money In Your Child's College Fund By Getting Your Website Listed In The Top 10 On Google.

That's something - that if they have that desire underneath everything - they'll REALLY perk up and pay attention because no one else is talking to their issues and their deepest desires in that way.

If you find out that the reason why they want their site listed in the top 10, underneath everything is that they want to get out of debt, you can say something like:

Pay Off Your Debt In Record Time By Getting Your Site Listed In Google's Top 10 Search Results

Ask your customers/prospects the multiple WHY's and then see where they overlap. That can become the new focus of your headline.

I'd do what Mona said - figure out what your target market really wants in their "heart of hearts," as Hardy said, and promise them you'll give it to them (assuming you can, of course).

That's what my wife tells me too. Can't get enough.

To Attain or To Realize perhaps.