19 replies
It's been a while since we've had a "favorite quotes" thread. Here are nine of my favorites... feel free to add yours.

"Facts are irrelevant. What matters is what the consumer believes." (Seth Godin)

"Good writing is good thinking expressed clearly." (Michael Masterson)

"Human beings don't know how to value information. So you must teach them." (Eben Pagan)

"Marketing comes down to understanding human psychology and understanding math." (Yanik Silver)

"An unproven claim in a sales letter is like a cloud without rain. Empty." (Alex Cohen)

"If your business model requires free traffic in order to work, you don't have a business." (Perry Marshall)

"In a cynical world where everyone thinks everyone else is on the take already, honesty becomes a selling point." (Brian Clark)

"Nothing happens until the copy gets written." (John Carlton)

"People prefer to deal with specialists who they believe understand their needs." (Andrew Lock)

Alex
#favorite #quotes
  • Profile picture of the author pewpewpewmonkeys
    "Man who pats himself on back usually less flexible"
    -pewpewpewmonkeys
    Signature
    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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  • Profile picture of the author mustafavanancio
    “Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” - Tim Ferriss

    "Don't bunt. Aim out of the park. Aim for the company of the immortals."
    - David Ogilvy

    "Most marketers create good enough and then quit. Greatest beats good every time." - Seth Godin

    "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." – Beth Comstock

    “If you do what you’ve always done, you’ll get what you’ve always gotten.”
    – Tony Robbins

    If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
    - Guy Kawasaki

    "Never stop testing, and your advertising will never stop improving." - David Ogilvy
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  • "I will not follow where the path may lead, but I will go where there is no path, and I will leave a grail." (Muriel Strode) (kinda)
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Alex Cohen
    A few more...

    "People sometimes doubt what they're told, but they never doubt what they conclude." (Blair Warren)

    "Personality is a point of differentiation no one can copy." (Yaro Starak)

    "Reinventing the wheel is way over rated. In fact, it's downright stupid if you can model what's already working." (Jeff Walker)

    "Somebody else's distress is your opportunity." (Jay Abraham)

    "The greatest hook you can come up with is the incongruent juxtaposition of seemingly unrelated things or items or events." (John Carlton)

    "The secret to positioning is to simply make whatever's different about you, your strength." (Craig Garber)

    "There really is no such thing as a boring subject. Just boring, unimaginative writers." (Ben Hart)

    Alex
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  • Profile picture of the author techpro360
    Here i find few on Linkedin:

    “One day I will find the right words, and they will be simple.” ― Jack Kerouac

    “The role of a writer is not to say what we can all say, but what we are unable to say.” – Anais Nin

    "Decide the effect you want to produce in your reader." — Robert Collier
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  • Profile picture of the author JuanitaCornett
    quotes is very important one for all business properties compulsory you can put the quotes for your business.
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  • “An unproven claim in a sales letter is like a cloud without rain. Empty.” (Alex Cohen)

    I live in Ireland where it never stops raining

    I like clouds without rain. lol

    i know what you mean though.nice
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author Oziboomer
    Not so much a quote...but to quote a headline from a 1990's advert for a shirt...

    "It takes 12 miles of cotton to make a Land's End Pinpoint Oxford.
    And that is just the beginning."

    Much like this thread.

    Hopefully many more quotes to come.
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  • Profile picture of the author elmo033057
    "Son, life is hard, it's even harder when you're stupid."

    ~ John Wayne
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  • Profile picture of the author Jonathan 2.0
    Banned
    Nice quotes. Thanks Alex. : ) There's a couple of my favourites here:

    http://www.warriorforum.com/copywrit...pywriting.html
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Taviuss
    I have found this one to be a great site for quotes... There are motivational and success type quotes there...

    Forbes Welcome
    Signature
    Tavius Southard
    What would an extra $17,342 a month do for you?
    Find out the 3 steps that has helped others!
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  • Profile picture of the author JesseGilbert1
    Banned
    Advertising is Salesmanship in Print ~ John E. Kennedy
    Business has only two functions – marketing and innovation ~ Milan Kundera
    The real secret of success is enthusiasm ~ Walter P. Chrysler
    The most powerful element in advertising is the truth ~ William Bernbach
    A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one ~ Mary Kay Ash Get it down.
    Take chances. It may be bad, but it’s the only way you can do anything good ~ William Faulkner
    One day I will find the right words, and they will be simple ~ Jack Kerouac
    Never use two words when one will do ~ Thomas Jefferson!
    Creativity can solve almost any problem ~ George Lois I don’t know how to speak to everybody, only to somebody ~ Howard Gossage
    I don’t know how to speak to everybody, only to somebody ~ Howard Gossage
    Advertising is about one thing: happiness ~ Don Draper
    The lead either forges an instant connection with the reader, or the package fails ~ Robert Bly
    The secret to positioning is to simply make whatever’s different about you, your strength ~ Craig Garber
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  • Profile picture of the author laurencewins
    People who say it can't be done are usually overtaken by people doing it. I don't remember who first said that.

    I have a personal one I like:
    If it's to be, it's up to me. Therefore, if it's up to me, it's to be!

    A journey of a thousand miles begins with a single step.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author taowangtv
    Originally Posted by Alex Cohen View Post

    It's been a while since we've had a "favorite quotes" thread. Here are nine of my favorites... feel free to add yours.

    “Facts are irrelevant. What matters is what the consumer believes.” (Seth Godin)

    “Good writing is good thinking expressed clearly.” (Michael Masterson)

    “Human beings don't know how to value information. So you must teach them.” (Eben Pagan)

    “Marketing comes down to understanding human psychology and understanding math.” (Yanik Silver)

    “An unproven claim in a sales letter is like a cloud without rain. Empty.” (Alex Cohen)

    “If your business model requires free traffic in order to work, you don't have a business.” (Perry Marshall)

    “In a cynical world where everyone thinks everyone else is on the take already, honesty becomes a selling point.” (Brian Clark)

    “Nothing happens until the copy gets written.” (John Carlton)

    “People prefer to deal with specialists who they believe understand their needs.” (Andrew Lock)

    Alex
    Good stuff! Thanks!

    Here two quotes about habits:

    1. "95% of everything you do is the result of habit" by Aristotle

    2. "Good habits are hard to form but easy to live with; Bad habits are easy to form but hard to live with".

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  • Profile picture of the author TrickyDick
    "There are three types of people. Those who watch things happen. Those who make things happen. Those who wonder what happened." - Unknown

    "Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in." - Eugene Schwartz
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  • Profile picture of the author splitTest
    "The difference between good writers and bad is that bad writers think everything they write is good." -- splitTest

    Disclaimer: I don't doubt that this has been said before -- just not as pithily...
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  • Profile picture of the author Quede
    I agree with the sentiment of this thread.

    Powerful words have a lingering effects on us and can keep us going.

    Without further ado, there's my personal mantra:

    "Be Happy!"

    It short and simple, but it is powerful and kept me going for long.
    Signature

    Don't stop when you're tired.
    STOP
    when you are
    DONE!

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  • Profile picture of the author TomWest
    Hello!
    Thank you for sharing all these great quotes!
    Especially, I like this one "People prefer to deal with specialists who they believe understand their needs".
    That is true, that good seller can always make us to believe that he or she knows what we want! It is like a golden rule in trading. And also this kind of sellers can make us to believe that we need that things, we never even thought about!
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  • Profile picture of the author DiegoRMS
    "When something is important enough you do it even if the odds are not in your favor." - Elon Musk
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