Trashing bad copy is easy... How about posting a few examples of GOOD?
This "pop under" page caught my eye with a pretty good headline, which flowed into an intriguing scenario (story), nicely done bullets, etc. All the "mechanics" are there...
As a pop-under from a page that had nothing to do with survival, it seems to be taking a "shotgun" approach as far as targeting is concerned... And the subject matter is a lil cheesy for my tastes. But I can see how it would work quite well if it caught the right eye.
Draws you in. Clever without being "clever"... Nicely done.
This book can SAVE your life…
Any other examples of good copy?
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com