6 replies
Hi all, I would really appreciate some feedback on this copy. It's just a exercise, the product is imaginary. Doesn't exist.

The copy is here cocoallegro Copy for Critique - cocoallegro

Thanks in advance.
#copy #critique #exercise
  • Profile picture of the author gjabiz
    Originally Posted by Tradedog View Post

    Hi all, I would really appreciate some feedback on this copy. It's just a exercise, the product is imaginary. Doesn't exist.

    The copy is here cocoallegro Copy for Critique - cocoallegro

    Thanks in advance.
    Bad. Here's why...

    The headline, I've read it three times, what does it mean...nobody knew? What?
    How easy it is?

    FACT is, almost everybody selling high priced copywriting courses ...
    DO tell noobs how easy it is.

    Most may not feel that way, in fact, a newbie with a mentor doesn't feel that way at all.

    ...effective shortcut to writing great copy. ^This should be right up front along with the Headline or deck copy.

    Then a bunch of I, I, I paragraphs about nothing...

    OK I can't go on.

    If you are going to write "Eureka" type copy, you need to get to the point in 8 to 12 seconds. Put the benefits of your discovery at the top, don't hide them.

    So, in this hypothetical, where is the traffic coming from? Who is this copy written for?

    It sounds suspiciously like that software that guy was piking a couple months back...a do it for you magic bullet to write copy.

    Listen, rather than waste time, why don't you write something for a real product?

    What did you learn from this exercise?

    gjabiz

    PS However, this type of solution appeals to a new copywriter who came to it as a biz-op, and is probably a market for all this kind of stuff, albeit in this case, an imaginary one
    HEADLINE-- F does not get attention, not even sure what it means.

    INTRO: Lack of knowledge about the prospect and many reasons to leave, you've given no reason to keep reading.

    DECK copy takes off into the blue skies of I- I- I and who cares? Where is the big benefit for the reader? Overall a D- some credit for making the effort.
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    • Profile picture of the author Alex Cohen
      The sales letter is trying to sell two things... a platform for new copywriters 1) to learn copy and 2) to write copy.

      That's a problem, because it confuses the reader... and confused people don't buy.

      Now, if the big idea of the letter is "learn as you write" that needs to be made clear. Other than one obscure bullet, the idea is not directly stated or dimensionalized.

      There are some other things that need improvement, but until you get the problem stated above corrected, fixing them won't make any difference.

      Alex
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      • Profile picture of the author Tradedog
        Thanks Alex. Great point ref "the big idea"
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  • Profile picture of the author Tradedog
    Thanks for great input gjabiz. Love your bedside manner :-)
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  • Profile picture of the author mustafavanancio
    I've had a brief look at your copy and with all due respect to your efforts this is not the best way to start writing copy. When I studied Copywriting under a mentor the first few practice pieces I wrote were based on some products I bought. SInce I paid for them I actually studied the products inside out. I worked out who the target market was. I wrote down all the benefits. I found a good angle to lead in with. Try writing a sales letter based on a product you've bought and know well. Identify the target market, the benefits, opener, juicy content, story, headline, close, guarantee and then write a sales letter. You'll find it much easier to write your first piece this way.
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    • Profile picture of the author Tradedog
      Too true. I found this product very hard to write about. Thank you!
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