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Help! Salesletters are assembled quote...

by gregw
6 replies
I thought I recalled a quote once about sales letters being assembled. That's all I remember of it. And I thought it was by Eugene Schwartz.


Does anyone know of a quote like that, who made it, and where I can find it?


Thanks in advance.


gregw
#assembled #salesletter
  • Profile picture of the author Alex Cohen
    My recollection is that he made the statement during his talk to Phillips. Not 100% sure.

    Alex
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  • Profile picture of the author gregw
    Thanks Alex... Will check o see if I can find it.
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  • Profile picture of the author RichBeck
    The one I've heard several times.....

    "Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in." - Eugene Schwartz
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    • Profile picture of the author gregw
      Rich,


      Thanks! I think this is the quote I was trying to recall. Do you have any idea where in Gene's material this quote was taken from?


      Thanks and Regards,


      Greg
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      • Profile picture of the author Alex Cohen
        I did some research and apparently the quote is from the "Rodale speech", not Phillips.

        Alex
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  • Profile picture of the author Steve The Copywriter
    Rich did post the full quote - and the last line is worth reading again.


    ...you are building a little city of desire for your person to come and live in." - Eugene Schwartz


    Good isn't it?


    Steve
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