Are you a money chaser? Or do you know how to HELP people?

by Mark Pescetti

Posted: 8 years ago 24 replies

COPY WRITING

Why not truly knowing your value in the...

If you don't have a crystal clear knowing about the value you bring into the marketplace...

How can you write and speak about your offer in a way that can truly emotionally connect?

Take a LONG second to think and FEEL about that...

Then ask yourself:

"If I'm not confident in what I'm talking about, how can people feel my desire to help them?"

Here's the thing...

They won't. And your campaign will bomb.

Because...

When you're NOT clear about your own value... or the value of your solution... or the value in the conversation you're trying to have with people (i.e. positioning...)

Everything you say and write will FEEL like a lie...

Making you come across as a Money Chaser...

Even when you're TRYING to come across as being wholeheartedly sincere.

Heck, even if, underneath it all, you know you're offering something of massive value...

And you just don't know how to communicate THAT value...

Nobody will subscribe to joining your tribe.

#truth

So again, ask yourself...

"Where's the true value in what I'm offering? And how can I use my story; my experience of life to connect the value in my solution... with the people who are going through something similar?"

And by the way...

Until you can answer that question with emotional precision...

You don't even know WHO you're truly marketing to.

Which means...

How could you even drive relevant traffic to your offer?

Again...

You can't.

And you won't;

Just another reason your campaign is doomed to fail...

Until you answer that question.

Good luck.

Mark

P.S. It wasn't until I personally answered what I hope you're pondering, right now, that I actually tapped into real financial success. Do it yourself. And you'll discover why too.

P.P.S. If you want my help getting to the true "golden thread" in your offer, you know how to find me.

#chaser #money #people

Alex Cohen

8 years ago

Are you a money chaser? Or do you know how to HELP people?

I don't see the two as mutually exclusive.

I'm in business to make money. I conduct myself in an honest, ethical manner... with the goal of adding value to the lives of my clients.

Alex

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Mark Pescetti

8 years ago

Originally Posted by Alex Cohen

I don't see the two as mutually exclusive.

I'm in business to make money. I conduct myself in an honest, ethical manner... with the goal of adding value to the lives of my clients.

Alex

Jesus, of course we're in business to make money. That's just a big duh.

The point here is...

If that's your ONLY focus, you'll never achieve it.

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Alex Cohen 8 years ago

Originally Posted by Mark Pescetti

Of course we're in business to make money. That's just a big duh.

The point here is...

If that's your ONLY focus, you'll never achieve it.

Copywriting 101: Don't make your reader guess what you mean... state it plainly, preferably the first time.

And your premise is so flawed, it isn't funny. The world is full of people doing quite well whose ONLY focus is making money. And that's a fact Jack.

Alex
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- Quality Copywriter 8 years ago
  
  Alex has a point.
  
  the casino owners in Vegas ain't too concerned about making a difference in the world. I would say..yet they are practically printing cash...
  
  why?
  
  because they have tapped into a hungry market for entertainment...
  
  I think finding that hungry market and giving it exactly what they want is the top card when it comes to chasing money and making it.
  
  Thanks
  
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  For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
  
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Taviuss

8 years ago

Originally Posted by Alex Cohen

I don't see the two as mutually exclusive.

I'm in business to make money. I conduct myself in an honest, ethical manner... with the goal of adding value to the lives of my clients.

Alex

I agree with you here...

The point of any business is to make money - but the ideal business gives substantial value, or helps them in some way.

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dmaster555 8 years ago

I am a money chaser who understands the best way to get that money is to help people with their problems.
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Princess Balestra

8 years ago

I do not believe this.

Your pitch runs till 0.37, whereupon it proffers the "offer".

Next word said is 'ER...' — an' from then on in, the vid is unnerringly unquotable.

I wanna follow the words spoken from 0.38 on in, but I cannot dismiss the change of narrative in the eyeballs of the storyteller he morphs from witness of evident truth to proferrer of evident uncertainty.

That is the Catch 37 of the story as it drops before my hapless gaze.

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Mark Pescetti

8 years ago

Originally Posted by Princess Balestra

Look deeper. And it's hard to have a conversation with someone who speaks in-verse. I'm all for a conversation. But there's really nothing to respond to.

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Quality Copywriter

8 years ago

ye . good point here mark

i think the most important thing is to be passionate about your niche so you can create content in it and learn more about it all time. and stay a step ahead of others.

i think you can be unsure about your product to a degree-but if you really love the niche - people will resonate with that.

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For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net

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DKCopywriter

8 years ago

As a new copywriter looking to get his first clients, how would you recommend going about it?

I can explain as much as I want to a prospect, but it comes off as salesy. If I'm telling them a story, it's not too the point.

What would you recommend saying to prospects as a freelance copywriter?

Thanks
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Quality Copywriter

8 years ago

re finding new clients.

id say get some results...and then approach people who hire writers and show them those results.

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DKCopywriter

8 years ago

Originally Posted by Quality Copywriter

re finding new clients.

id say get some results...and then approach people who hire writers and show them those results.

Yes, that's all well and good, but how can you get results without people hiring you to do the writing in the first place? I really don't want to make my own product.

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Alex Cohen

8 years ago

Originally Posted by DKCopywriter

Yes, that's all well and good, but how can you get results without people hiring you to do the writing in the first place? I really don't want to make my own product.

DK... PM me. I'll help you get writing gigs. No charge.

Alex

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Joe Ray

8 years ago

Yeah, it makes a lot of sense. Confidence is good. Or, is it? Unfortunately, confidence doesn't always translates to real value.

There is a talented, smart guy who creates a brilliant product. Let's call him Bob.

Bob has a sense of humility and he just doesn't think he is that good. He is not confident about his product at all. Bob has high standards. He has empathy, so he wants to offer the best possible product. Bob cares about people. He thinks his product should be a lot better. He is almost embarrassed about what he created.

There is an other guy, Dave. He creates a product which is a real piece of sh**t. His product is not anywhere near as good as Bob's. Yet, Dave thinks it's the greatest product anyone ever created. Dave will promote it as if this was the best thing ever happened to humanity. And guess what...Dave's product will convert! He makes a lot of money. He will become guru. Dave is genuine, honest and sincere. He is just wrong.

So, how can Bob sell his stuff? He needs to find a good copywriter, I guess. What am I missing?

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Oziboomer

8 years ago

Originally Posted by Joe Ray

There is a talented, smart guy who creates a brilliant product. Let's call him Bob.

---- He will become guru. Dave is genuine, honest and sincere. He is just wrong.

So, how can Bob sell his stuff? He needs to find a good copywriter, I guess. What am I missing?

Dave will acquire Bob's product for pennies on the dollar...rebrand.. and then pay handsomely for copywriter to write copy for new acquisition.

There are thousands of great products that never made it to market.

Bob's is one of those until he finds a Dave.

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deanjeffery 8 years ago

Everyone goes online today to make money and content writers have many opportunities to make money through online. Nowadays, most of the businesses are running through online because it is easy to earn more with a little effort.
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ryanstevens93 8 years ago

Very well said. Couldn't agree more.
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- copyassassin 8 years ago
  
  I support Mark on this post.
  
  First off, I like the glasses choice. Whether that was due to improved health, clouds in the sky, or whatever, much improved from the last video I saw.
  
  Next, and importantly, I believe in the message, "The Why" is more important than the money. Believing in what you do, and being to article it, is the most important thing you can do.
  
  In most cases people don't have the education or experience to accurate judge a person, offer, or company.
  
  Check out a new book by Harvard Professor Amy Cuddy called, "Presence".
  
  Presence: Bringing Your Boldest Self to Your...
  So we, myself included, reply on our perception of the others person's belief in them-self. We pick up on the vibes of others.
  
  And "brands" are created around projecting the "right vibes"
  
  Also see Simon Sinek and his "Start With Why".
  
  The "Why" is very important. And being able to communicate our belief in the "The Why", and the "Why Us" is super duper important.
  
  If you don't believe in yourself, client will pick up with this.
  
  The money follows "the why".
  
  I've had success implementing this myself in video I now show all my clients before they see me. When clients now come to the office, before they see me, they are taken to a presentation room with a nice leather couch, nice flowers, food and beverage.
  
  It's my why, my story, & why choose me.
  
  A couple of months ago I posted a video I did for myself. I'll post below.
  
  At last count, 137 people had gone through new process.
  
  Initial results are higher conversation rates of new clients into paid clients, lower price sensitivity as measured by clients asking for reduced price or complaining, better open dialogue with client.
  
  Learn About Adam Libman - YouTube
  
  https://youtu.be/QxDeOikAHXQ
  
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  ewenmack 8 years ago
  
  Originally Posted by copyassassin
  
  I support Mark on this post.
  
  Check your email Adam, thanks.
  
  Ewen
  
  Thanks
  
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  copyassassin 8 years ago
  
  hi ewen, check your wf pm. thx. adam
  
  Originally Posted by ewenmack
  
  Check your email Adam, thanks.
  
  Ewen
  
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  ewenmack 8 years ago
  
  Originally Posted by copyassassin
  
  hi ewen, check your wf pm. thx. adam
  
  Replied.
  
  Best,
  Ewen
  
  Thanks
  
  1 reply
  
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  manolo2 8 years ago
  
  I genuinely believe that if you give value to others you will get paid for that...Its karmic
  
  Thanks
  
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JohnBarron 8 years ago

I think both Adam and Mark make good points.

Before others can respect you, you have to respect yourself. And your actions have to back up that attitude.

Otherwise you're just chasing money.
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havplenty 8 years ago

I agree with you Mark. But for a lot of people what they see in world runs counter to that wisdom.

Take coco cola for instance. It cares zero about the health of its customers but it goes on to make billions year after year. The same is true for many companies that are "well respected" in the business world.

Mark Zuckerberg had a tough time convincing Indians to take his free internet recently. Their complaint is that his offer, as sincere as it sounded, was a Trojan horse for Facebooks colonial ambitions. One of Facebooks biggest investors proved their point when he said "so?"

And then there is AL Pelton who sold a book promising to make men rich when he himself was down to his last 200!

My point is that if you are really skilled you can make an insane amount of money in this world lying to people because most do very little thinking.

The Indians did some thinking; the millions who bought Peltons book didn't. In between both extremes lies the money chasers and helpers.

In the end it depends on which side you choose. There's gold on both.

Good post though mate. Hope the big Z is okay
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