Two times in less than 15 days!

by Dean Dhuli

Posted: 15 years ago 24 replies

COPY WRITING

There was a time when I used to tell people I'm a copywriter and
get blank stares. So I started saying I'm a marketing consultant.

That seemed to be working pretty well for a while, until...

In a first week of August, I paid a visit to my ophthalmologist.

He asked me what I do... I told him I'm a marketing consultant...
and his next question was - "So what do you market?"

And then again, a couple of days ago I was talking to my bank manager,
the same things followed, and his final question again was...

"So what do you market?"

Well I think the reason for his common misunderstanding is that
most salespersons are not comfortable calling themselves salespersons
and hence just tell people that they MARKET stuff.

But that now leaves people like us in a fix.

The two persons I talked about above are pretty well educated
and if they can mistake a marketing consultant for someone who
markets (aka sells) products, then others certainly can.

So what other call-sign would you use so people easily understand what
we do, at the same time without degrading the dignity of what we do?

How would you "dumb down" marketing consultant even further?

[

#days #times

Kyle Tully 15 years ago

Hey Dean

While I "call" myself a marketing consultant -- that's NOT what I suggest you say when people ask what you do.

Even if they know what a marketing consultant is, it's pretty much a conversation killer.

You're much better off giving them your mini elevator pitch, something like...

"I help small businesses get more new clients and show them how to save up to 50% on their advertising costs."

If they ask "how do you do that" that's your opening to schedule a consultation with them

Cheers
Kyle
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Dean Dhuli

15 years ago

Hey Kyle,

The method you suggested is what one would use if he or she
wants to keep open the prospects of getting new business from
that business owner or the people he knows.

But what if I'm not really interested in getting any business from
these guys?

They don't follow my kind of marketing practices around here,
and even if they hired me they'd never pay the kind of fees I get.

So what I'm really looking for is a word that quickly gets the message
across and is not confused with something different.

- Dean.

[

Thanks
3 replies

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Kyle Tully 15 years ago

In that case just tell them you're a drug dealer

Or stunt man.

Works for me.
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SamKane 15 years ago

1.Ad writer

2.Sales engineer

3. Sales Alchemist

4. Client Hunter!

5. Customer Aquisition Specialist.

6. Income generator

7. Cashflow detective

8.
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CopyMonster

15 years ago

Originally Posted by Dean Dhuli

If you don't want to new business from them or people they know, why does it matter what you call yourself? If you can answer that question, you'll probably have your answer.

My suggestion since it doesn't seem to matter, make something up - "mass sales engineer" or just describe it "I put the words together that get people to buy stuff"

Thanks

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Scary good...

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colmodwyer 15 years ago

I say ad writer... Gets the basic message across pretty quickly. Kind of... But I'm sure they're thinking "Just Do It!" and "Got Milk?" type ads.

Thus I try and make it clear by talking about direct response and 30 pages sales letters and so on. At that point the interested party tends to tune out.

Colm
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David Raybould 15 years ago

I go with Business Consultant or
Entrepreneur, depending on who
asks.

But if you want them to assume
you're dead broke, tell them you're
a writer
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Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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Dean Dhuli 15 years ago

Thanks for your comments, all.

@SamKane -

Lol. I bet people would be left scratching their heads
if I told them sales alchemist.

I like client hunter too. Makes you feel like Indiana Jones

Take care,
Dean.

/
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- Mr. Subtle 15 years ago
  
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Kevin-VirtualProfitCenter 15 years ago

I am a Professional Check Casher. We're always looking to recruit new people. Wouldn't you like to cash huge checks for a living? I thought so.
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Kevin Lam

15 years ago

I once told someone I did "copywriting" and he's like... "Oh, so you're the guy I have to talk to when I want to copyright my website like 2008 or 2009, right?"

Thanks
1 reply

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Dean Dhuli

15 years ago

Originally Posted by Kevin Lam

I once told someone I did "copywriting" and he's like... "Oh, so you're the guy I have to talk to when I want to copyright my website like 2008 or 2009, right?"

You should have told him "copywriting... with a w"

Thanks
1 reply

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Kevin Lam 15 years ago

Originally Posted by Dean Dhuli

You should have told him "copywriting... with a w"

Hahaha, yeah.

Well, he wasn't a potential client or something. It was more of just a casual conversation. It was my father-in-law's friend. Of course I explained it and told him I deal with marketing products and services over the Internet. Told him about my SEO marketing firm and blah, blah, blah. Well, I did end up having a design made for his website though, lol.
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- locpic63 15 years ago
  
  I just tell them I'm an early retirement specialist. That usually gets a conversation started!
  
  Locpic63
  
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  Kevin Lam 15 years ago
  
  Originally Posted by locpic63
  
  I just tell them I'm an early retirement specialist. That usually gets a conversation started!
  
  Locpic63
  
  I like that one. Can't say I'd actually use, but maybe for fun with some friends who I haven't talked to in years.
  
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billionareHuman 15 years ago

"I help people get more visitors or sales to their websites" simple as that
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Raydal 15 years ago

When people ask you what you do, you DON'T want them to
get it. Keep in mind this is a live conversation and not a
sale letter. So when they ask what a 'copywriter' does then
you have their attention and can give them your sales talk.

At least, that's my take.

-Ray Edwards
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Cherilyn Woodhouse 15 years ago

When I'm talking with people who are obviously not going to lead to any work (like when I first met my in-laws, for example) I either say that I'm in PR (which we all are, kind of) or that I'm a business writer. I write letters and brochures and website content. All of those things are true, they just don't know that I write them for the purpose of making sales
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Aronya 15 years ago

Tell them you're a penguin trainer at Sea World.

Just be ready to answer questions about penguins...
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- Dean Dhuli 15 years ago
  
  Originally Posted by Aronya
  
  Tell them you're a penguin trainer at Sea World.
  
  Just be ready to answer questions about penguins...
  
  LOL! We ain't got no penguins around here.
  
  Thanks
  
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- textbroker 15 years ago
  
  Originally Posted by Aronya
  
  Tell them you're a penguin trainer at Sea World.
  
  Just be ready to answer questions about penguins...
  
  Penguin trainer, my dream job...if it weren't for the smell.
  
  When people ask what Textbroker is or does, I simply reply, "We write stuff!" It brings the conversation down to a very homey and understandable level. Of course, this line has to be delivered with the right tone and a genuine smile. If they follow with, "What do you write?" then I can launch into an elevator speech on the different types of things that we do (website content, SEO optimization, press releases...)
  
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Flyingpig7 15 years ago

What about Online Publisher . That's what I say about my Adsense sites.

I agree with the above Gentleman I don't want people asking me to design their websites or for offline marketing advice.
BTW I love the subtle picture.

Keren
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Have a great day
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Kevin-VirtualProfitCenter 15 years ago

Oh, and most times when I am with my wife I tell people I am a "kept man." Then my wife glares at me.
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Two times in less than 15 days!

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