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What is a good WSO conversion rate?

by Zeus66
12 replies
Hello,

I recently posted a WSO for which I wrote all of the sales copy. It's obviously a bit amateurish, but it is converting around 5%. I'm wondering how to gauge that conversion rate vs. a traditional sales page on the Web. I realize that traffic to WSO's from within WF is a different breed from traffic to Web pages from organic or paid sources. Which begs the question about how to compare conversion rates. I will be testing this by using the same sales copy on the web page I eventually set up for this offer, but I'm wondering in advance if anyone has compared the two before, and what they learned.

Thanks,
John
#conversion #good #rate #sales copy #wso
  • Profile picture of the author Alex Cohen
    John, as you stated, WSOs are a "different breed from traffic to Web pages from organic or paid sources". Comparing converstion rates between the two, therefore, is a fairly useless exercise.

    ROI, of course, is an entirely different matter. Determine what your return was for each dollar spent on the WSO. Then determine what your return was for each dollar spent on other paid advertising.

    That's a comparison that will give you some useful results to ponder.

    Alex
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  • Profile picture of the author Chris Ramsey
    My highest converted at 14%

    Average is about 3-6% for me though.
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  • Profile picture of the author Paul Hancox
    I usually achieve 5-10%, but I wouldn't compare this to traditional conversion rates, because, as far as I'm aware, the viewing stats don't measure "unique" visits, just the number of page views. So technically, one person might visit your WSO 10 times.
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  • Profile picture of the author Kevin Lam
    I can't share any insights on the WSO conversions, but I do want to comment on your product. I probably have everything I need and more that's related to article marketing, but I think I'll go ahead and buy your offer, lol. Just to have it in my learning registry and get to it when I can. I try to have about 12-16 hours of learning time each week so I can consume as much as I can while I still get work done. The more I know, the better.
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  • Profile picture of the author Raydal
    If you're WSO follows the rules and is cheaper than your
    normal price then you can't compare to the two. Since
    your WSO will be cheaper and the warrior forum lends you
    some credibility that you wouldn't have from 'normal'
    traffic then your sales letter would convert less.

    No wonder some marketers build their businesses on WSO's.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author gacott
    Great information here though, thanks! And thatnk to my buddy who pointed this out . . . you know who you are. :-)
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    Short URL and QR Code Marketing like you have never see before. Scrimp takes it to a whole new level!

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  • Profile picture of the author Mukul Verma
    When you talk convert, do you mean people who are viewing the thread compared vs sales OR click through vs sales?
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  • Profile picture of the author Dean Dhuli
    A good WSO conversion rate?

    Hmm...

    I don't think there can be one correct answer to that
    because there are lot of variables involved here like:

    a) The Product
    b) The Price
    c) The Offer
    d) Your popularity in the forum
    e) Whether you have a track record of running good WSO's previously
    f) Positive comments from people in your WSO thread
    g) Number of pages of comments
    h) Whether you're sending traffic to the WSO from your list also
    i) ... and so on




    p
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    • Profile picture of the author MontelloMarketing
      I'd say 100% is good.

      90% also good.

      80% probably also good.

      70% pretty good.

      Basically there are many "good" conversion rates.

      In fact every single number as you work down from 100% is a "good" conversion rate. All the way till you get to a bad one.

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  • Profile picture of the author Zeus66
    Thanks for all the useful comments, everyone! It's my first WSO. I'm like a proud new dad. LOL

    John
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  • Profile picture of the author bond007
    Banned
    [DELETED]
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