The Decoy Effect | An Effect To Get More Money And Convert Better

These few days I have been researching about an effect or tactic to get your customer to subscribe to something more expensive after reading it on my friend's blog.

According to Wikipedia, the decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.

Which means if there is a consideration set involving MP3 players, consumers will generally see higher storage capacity (number of GB) and lower price as positive attributes; while some consumers may want a player that can store more songs, other consumers will want a player that costs less.

In this case, some consumers will prefer A for its greater storage capacity, while others will prefer B for its lower price.
Now suppose that a new player, C, is added to the market; it is more expensive than both A and B and has more storage than B but less than A:

The addition of C--which consumers would presumably avoid, given that a lower price can be paid for a model with more storage--causes A, the non-dominated option, to be chosen more often than if only the two choices in Consideration Set 1 existed; C affects consumer preferences by acting as a basis of comparison for A and B. Because A is better than C in both respects, while B is only partially better than C, more consumers will prefer A now than did before. C is therefore a decoy whose sole purpose is to increase sales of A.

Actually the example is from wikipedia as I am bad on the explaining part.
Decoy effect - Wikipedia, the free encyclopedia


And guess what, by trying out this method, I am able to get lots of clients signing for the expensive package.

So try this method out guys!