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Copywriting book with exercises

by ekalaivan
10 replies
Is there a good copywriting book that builds the skill step by step with plenty of drills and exercises?

If there is one, I can get my homework critiqued by an experienced copywriter.
#book #copywriting #exercises
  • Profile picture of the author havplenty
    I've read a few books on the subject and I am yet to come across one, sadly.

    The mechanics of copywriting are not difficult to learn either, and most gurus will distill what they teach into formulas. A. I. D. A is one popular one.

    Here's a little secret: at the heart of great copy is great writing. The formulas are just the scaffolding upon which great writing is layered.

    If you want to become an excellent copywriter study and hone the art of great writing. You'll find plenty books on the subject with drills and so on.

    Aside from the recommended diet of copywriting books you should read as much on the art of rhetoric as you can. And if you aren't fully versed on the subject, a light study on argumentation won't do you any harm.

    Good luck to you.
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  • Profile picture of the author marciayudkin
    Is there a good copywriting book that builds the skill step by step with plenty of drills and exercises?
    I have three learn-on-demand copywriting courses (on sales letters, press releases and copywriting generally) that proceed via assignments that you try yourself then get a discussion of the issues involved and a rewrite that you can compare with your own effort.

    These may fit your learning style.

    Details at No-Hype Marketing Academy.

    Good luck,
    Marcia Yudkin
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  • Profile picture of the author Andrew Gould
    Randy Gage's "How To Become A Copywriting Stud" is split into twelve lessons with exercises after each.
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    Andrew Gould

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  • Profile picture of the author Alex Cohen
    Originally Posted by ekalaivan View Post

    Is there a good copywriting book that builds the skill step by step with plenty of drills and exercises?

    If there is one, I can get my homework critiqued by an experienced copywriter.
    I second Andrew's recommendation. It's a good, basic learn-copywriting book with exercises.

    And having an experienced copywriter review your work will make doing them worth the effort.

    Alex
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  • Profile picture of the author Steve The Copywriter
    You could also try -

    The Copy Workshop Workbook by Bruce Bendinger (4th Edition).

    Available on amazon circa $47.95.


    Steve


    P.S. It's aimed at creative Ad Agency copywriters - but I remember going through the 2002 edition - it was good.

    The techniques and somewhat mind blowing exercises are powerful and can be applied to every aspect in the noble art of copywriting.
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  • Profile picture of the author StarkContrast
    Ebay has that same book right now for under $5 including shipping!
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  • Profile picture of the author Steve The Copywriter
    What a bargain!

    Snap it up.


    Steve


    P.S. It is an intensive book.

    Before anyone launches their $5.00 through the interweb.

    Remember...

    You must read the book and at least try the exercises - if not it isn't worth anything.

    But when you give it a fair shot, I'll think you'll find you made an astonishingly great investment.

    Add a few 0's onto that fiver and then some.
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  • Profile picture of the author ekalaivan
    Thank you for the suggestions, guys. I'm going with The Copy Workshop Workbook for now. I've also started on Paul Hancox's coaching program. So I think I'm in good hands now.
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  • Profile picture of the author Sharol
    I am a new to copywriting. i want to improve my skill to the next level. I do believe, practice is the key. If you have any simple job that suitable for a beginner like me, send me the materials to sharulgold@gmail.com. It is for free. No string attached.
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  • Profile picture of the author FemaleAddadotcom
    you can gey critiqued by anyone.. all you need to decide is which of it you want to keep.. which opinion you want to follow.. success doesnt means smartness
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