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Autoresponder Sequence Copywriting Course

by thefsboking
21 replies
I am looking for recommendations on writing emails for autoresponders? So far I have found these 3 with only one fitting my budget right now?


Daniel Levis - Email Alchemy Elite $5000 or $497/mo
ANDRE Chaperon -Autoresponder Madness not sure possibly $400
Neville Medhora - Autoresponder Kourse $69.00 - I can afford but have not heard much about Neville.
#autoresponder #copywriting #sequence
  • Profile picture of the author Andrew Gould
    I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to your toolbox, but not so great if you're starting from scratch.

    And while I've not seen that particular product from Neville Medhora, I've not been impressed with some of his other stuff.

    This is the best material I've found for anyone who wants to start writing AR sequences:

    http://www.warriorforum.com/warrior-...r-veteran.html

    You get the big picture view of what each email should do, then you get them broken down paragraph by paragraph, and it finishes with plenty of example sequences from a wide range of markets.
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    • Profile picture of the author Raydal
      Thanks Andrew, I couldn't say it better myself.

      Originally Posted by Andrew Gould View Post

      This is the best material I've found for anyone who wants to start writing AR sequences:

      http://www.warriorforum.com/warrior-...r-veteran.html

      You get the big picture view of what each email should do, then you get them broken down paragraph by paragraph, and it finishes with plenty of example sequences from a wide range of markets.
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  • Profile picture of the author art72
    I couldn't find a direct link, but AWAI recently ran a promo for their "Barefoot Writer" course which included a detailed report on writing email sequences for clients, among a plethora of other copy related content for $49.

    I know many here question if AWAI is just a copy mill churning out wannabe copywriters, and that may be...as I have no inside scoop there. However, the offer I received was quite enticing and offered a 1 year money-back guarantee, so for $49 it seems worth exploring.

    I'll try to find the link, I think to get the discount and bonuses which included the email specific report you have to optin with a valid email.

    I actually want "Email Alchemy" as I sat through Daniel's webinar, guy is talented, as is Andre, both are definitely out of my spending budget at the moment also.

    -Art
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  • Profile picture of the author videobyemail
    I would suggest you do a google search in the niche you are invovled with and join others in your niched list. Learn from them and change the words to yoru own.

    This is a free and great way to get ideas on good autoresponder messages!
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  • Profile picture of the author thefsboking
    Thanks Andrew. I have been looking at videos on Ray's Youtube channel and therefore believe I will be in good hands with his course.
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    Mike Williams

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  • Profile picture of the author dmaster555
    I wouldn't waste my time on any of Neville's stuff. He has a good personality, but his paid content is very lacking and honestly there are much better copywriters to learn from.
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  • Profile picture of the author havplenty
    Neville Medhora writes for a particular segment of people. These are the average Joe/Jane users of software applications. The copy here tends to be playful yet engaging. It's the sort of stuff you might get from a billion dollar unicorn start up. Does that mean you can't learn anything from the guy? Hardly.

    For all their skills I doubt Google or a Facebook would hire Levis or Chaperon to write their emails. They might hire Mr Medhora, though.

    Unlike the other two mentioned, Neville has cut his teeth selling stuff other than "the promise to make you rich," and if you know anything about that niche, you'll know that consumers in it are largely suckers. In other words, it's really not that hard and you don't need a $5000 copywriting course to learn how to do it. Just subscribe to a few lists in the niche and you'll get a feel for what to do.

    Neville Medhora has made money selling Christmas lights and disco balls. Few people have the chops to sell such consumer products using plain text email. His genius is not so much the copy itself, but his clever marketing angles.

    You see this also in his case studies. Often he takes the advertising of brick and mortar shops and transforms it into actual foot traffic and sales. These case studies are gold, believe me.

    Anyway, I like Neville so maybe my bias betrays me. All I'll say is that you do yourself no favors ignoring his work for the sake of the others.

    And besides, the guy's made his course accessible. And he's honest (check out his blog instead of listening to third party judgements).

    Copywriting, despite what many will tell you, is not that difficult. Check out Matt Furey; he does it quite well, writing one human to another. That's all you have to do. Using the classic AIDA formula you can easily knock out an email sequence.

    The people at Meclabs run a gazillion tests on email. Often these tests are done on behalf of companies worth billions and who spend millions. As their founder points out, often it's the simplest emails, spoken one human to another, that delivers the best results.

    Legendary Agency man Bill Bernbach said that we deal with "simple, timeless human truths." he was right!

    So, I say all that to say this: Don't dismiss Neville Medhora because his course is the cheapest and a few people here don't care for his work. Don't dismiss the other two either.

    I use Firefox, Google Chrome and Opera for my browsing. Took me a while to figure out that I didn't have to choose one over the others. ��


    Don't box yourself in. Good luck with your emails.

    P. S. While you are at it, check out Drayton Bird, Robert Stover and Jay White. The last guy teaches autoresponder copy for AWAI.
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    • Profile picture of the author Raydal
      Originally Posted by havplenty View Post

      Unlike the other two mentioned, Neville has cut his teeth selling stuff other than "the promise to make you rich," and if you know anything about that niche, you'll know that consumers in it are largely suckers. In other words, it's really not that hard and you don't need a $5000 copywriting course to learn how to do it. Just subscribe to a few lists in the niche and you'll get a feel for what to do.
      So it's easy to sell to the "make money market" compared to other areas?
      I wonder where you got that evidence from? The make money market
      is one of the most skeptical you'll find anywhere, so I don't buy into this
      idea.

      Plus, I've seen many people move from the "make money" market to other
      markets and do very well. Not seen people come from other markets and
      enter the make money and do so well.

      -Ray Edwards
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      • Profile picture of the author Write Now
        Originally Posted by Raydal View Post

        So it's easy to sell to the "make money market" compared to other areas?
        I wonder where you got that evidence from? The make money market
        is one of the most skeptical you'll find anywhere, so I don't buy into this
        idea.

        Plus, I've seen many people move from the "make money" market to other
        markets and do very well. Not seen people come from other markets and
        enter the make money and do so well.

        -Ray Edwards
        This is very true. I've worked with marketers in various niches. Some of the most successful copy wasn't in the IM niche. In fact, I think the highest converting copy my company has written has been in the dating niche.
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      • Profile picture of the author havplenty
        Originally Posted by Raydal View Post

        So it's easy to sell to the "make money market" compared to other areas?
        I wonder where you got that evidence from? The make money market
        is one of the most skeptical you'll find anywhere, so I don't buy into this
        idea.

        Plus, I've seen many people move from the "make money" market to other
        markets and do very well. Not seen people come from other markets and
        enter the make money and do so well.

        -Ray Edwards
        The empirical evidence is thin Ray, I will admit that, but I think it's fair to say that the make money market is on the lowest rung of markets. it is certainly so when measured for sophistication.

        No disrespect to the people that make up the market... markets exist because of their constituents and I don't think it is cynical to properly label those people.

        Plus, the label "sucker" wasn't invented by me; I've watched millionaire marketers describe people in the market as such. Guru to the guru Rich Scheffren describes people in the make money market as opportunity seekers... that is to say these people are always moving from one thing to the next. Dan Kennedy has never been kind to this market in his lectures either... And you know Dan always speaks his mind! Marketers have even been caught mocking the people that buy their make money products. This market has never been anything but murky.

        I believe the make money market isn't so much skeptical as it is peripatetic. It's this inherent nature that makes a IM product like "Day Job Killer" (memba that?) not so much relevant today.

        My question is why is a product that has some intrinsic value not remain a part of the collective imagination enough to survive countless recommendations? Not even in an updated form? I mean, "scientific advertising" was published in 1923 and people still recommend to this day, right? What happened to Ewen Chia? His Alexa ranking on his website is 1M+!

        I guess you are going to tell me that skepticism killed their businesses but I believe the people who stopped buying Chia's products are still out there buying other make money products. Sad, but true.

        Do we blame the market constituents, or do we blame the marketers for the state affairs? I don't know, man.

        And here's another unsupported notion: it was the make money market (and to a lesser extent the weight loss market) that forced Google to kick affiliate marketers from its platform. It's this same market niche, in my opinion, that made Facebook get tough on advertisers. Again, I don't know if one can blame the marketers or the market -- and don't ask me for empirical data .

        What is sad for me is that when you dig into the history of the market you find that it is always operated around the same principle. One person makes a promise to someone who for whatever reason, is desperate to believe that promise.

        I was reading Robert Collier's Letter Book (a heavily recommended book) and he tells the story of AL Pelton.

        Apparently Pelton believed in the power of effective copy and so armed with his last $200 he set off to sell a book title "Power of Will." In his ads he trumpeted the fact that it was the book that turned him from pauper to very wealthy man and that if you (dear buyer) were to get this book, your own fortunes would change. This was a book (along with the plates) that the publishers were about to throw out, believe it or not.

        He made a fortune selling that book: Historic Buildings of Connecticut » Blog Archive » A. L. Pelton House (1918)

        Back in the early 1900s, as it is today, would-be fortune seekers have been falling for the tricks, a sort of intellectual sleight of hand as I like to describe it. Show a man a BMW and tell him that if you buy what I know, you too can own a BMW like mine. The truth as you and I both know Ray, is that it is never that simple.

        Even accomplished copywriters seem to believe intuitively that the make money niche is not worthy of respectability. Several prominent ones I have read think highly of Joe Sugarman. The reason? He risked his own money on his copy selling tangible products. That seems to be the path many want to take towards respectability.

        I haven't clue why someone who understands copywriting would move from one niche to the make money niche and struggle. Maybe that person hasn't read Neville Medhora's blog post about Maslow's Hierarchy: Marketing Psychology: Using Maslow

        Medhora's breakdown of the people in the Safety Stage of the hierarchy is spot on (I am sure you'd agree!).

        We could go on forever about this Ray; its an interesting philosophical debate for sure. Just know that I mean no disrespect to the copywriting community or the good and innocent souls that make up the make money market.

        P.S. I once bought a make money product, followed its instructions faithfully (the guy said that I would fail and not get a BMW like his if I didn't), and got banned by Google Adsense! I spent over $700 on ads and Google kept the $300+ I had generated in earnings. Don't laugh
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        • Profile picture of the author Raydal
          Originally Posted by havplenty View Post

          The empirical evidence is thin Ray, I will admit that, but I think it's fair to say that the make money market is on the lowest rung of markets. it is certainly so when measured for sophistication.
          I read your full post and what I am sensing is that you don't think too highly
          of the market because of the issues you mentioned. I guess I was thinking more
          about copywriting for that market. I don't consider this the easiest market to
          write for. As though it is easy to get someone to part with his money in this
          market compared to any other.

          -Ray Edwards
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  • Profile picture of the author thefsboking
    Wow Havplenty,

    Thanks for shedding some light on what Neville has to offer. I totally get your analogy of using the different browsers. Looks like I may be looking at Neville and Ray. I Googled the others you mentioned and bookmarked them for future use. I even found that Robert Stover has some great stuff for the awesome price of free.99.

    Mike
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    Mike Williams

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  • Profile picture of the author gjabiz
    Originally Posted by thefsboking View Post

    I am looking for recommendations on writing emails for autoresponders? So far I have found these 3 with only one fitting my budget right .
    FREE. Listen to a few radio serials from the 40s and 50s before TV.

    Listen to the last 30 seconds of several shows, to hear the "cliffhanger", the thing which gets you ready to TUNE IN for the next broadcast.

    BAM, you have one of the best "templates" for writing autoresponder emails.

    And a decoder ring (or base product) to your cult, or group, makes em feel special and warm and fuzzy.

    gjabiz

    PS. The only lower hanging fruit than the Make Money crowd are the religious gunslingers of Evangelical or Fundamentalist religions.
    The list of MILLIONAIRES, of the TV preachers and cult leaders and remote direct religious solicitors is far longer than the millionaires of the make money crowd, by a mile. Offering HOPE doesn't require much salesmanship, does it?
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  • Profile picture of the author JesseGilbert1
    Banned
    Kopywriter makes a course for autoresponders. His stuff is usually very good. I actually bought it but didn't read it yet...
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  • Profile picture of the author Copydog
    A lot of (free) helpful info here about
    email marketing...

    http://www.marketingexperiments.com/...eting-strategy
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  • Profile picture of the author Copydog
    And check out Rick Duris' excellent post (adapt these to write killer emails):

    21 Incredible Copywriting Formulas (I Use) | CopyRanger.com
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  • Profile picture of the author Copydog
    And some good points here...

    How to Write Killer Emails and Subject Lines - Sendlane Blog
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  • Profile picture of the author thefsboking
    Hey Copydog you are awesome! Thanks for the great resources.
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    Mike Williams

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  • Profile picture of the author thefsboking
    Update: I did go with Ray L. Edwards to start with. I am pleased with the material and there is a bonus manual included the provides a great guide for writing copy in general. He does give attention also to writing web copy with no emphasis on "make money overnight in your sleep" copy. Once I complete the reading and have implemented some for the techniques that are applicable to my needs I will then try Neville's course. I am on his list and receive some great tips. He also has some writing exercises in his course which will be beneficial for me because I learn better by doing.

    I have purchased many of the recommended classic books on copywriting and then to add the links given by Copydog should provide enough study resources for years to come. Many thanks to everyone for their input in this thread.
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    Mike Williams

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    • Profile picture of the author Raydal
      Originally Posted by thefsboking View Post

      Update: I did go with Ray L. Edwards to start with. I am pleased with the material and there is a bonus manual included the provides a great guide for writing copy in general. He does give attention also to writing web copy with no emphasis on "make money overnight in your sleep" copy.
      Thanks for the vote of confidence. There are many email list that I'm on which
      use my templates. Many marketers with bigger names than mine.

      -Ray Edwards
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  • Profile picture of the author fulfilledlife
    I know the original author already made his choice.

    With that being said I would like to second havplenty opinion.

    If I were a beginner email marketer, I would go for Neville Medhora email course. Not only he teaches you on the actual email campaigns that made him money and the exact how-to, but also gives one of the best explanation of formula he uses for his emails.

    The guys made his money from actually selling his own products and shares the direct experience on how others can do the same.
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