You have different types of buyers, y'know?
..I'm talking about people who buy (or at least make decisions) based on different reasons.
For example...
- Some people buy based on their ego
- Some people buy based on their pride
- Some people buy based on how credible you are
- Some people buy based on a balanced argument
- Some people buy based on intimidation
- Some people buy based on pure benefits
- Some people buy based on you changing their core beliefs
- Some people buy based on emotion
- Some people buy based on their mental imagery of the benefits that your product provides
Don't just assume that your product is so amazing that any sales letter will do - because it won't.
It's all about the right appeal. You gotta have the right appeal, to the right people, at the right time.
If you don't, you'll get average conversions at best. If you do, you'll kill your niche.
Go make some money.
Nick
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Mona -
Thanks
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