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You have different types of buyers, y'know?

by Nick Brighton
1 replies
I'm not just talking about people who prefer PayPal to Visa...

..I'm talking about people who buy (or at least make decisions) based on different reasons.

For example...

- Some people buy based on their ego
- Some people buy based on their pride
- Some people buy based on how credible you are
- Some people buy based on a balanced argument
- Some people buy based on intimidation
- Some people buy based on pure benefits
- Some people buy based on you changing their core beliefs
- Some people buy based on emotion
- Some people buy based on their mental imagery of the benefits that your product provides

Don't just assume that your product is so amazing that any sales letter will do - because it won't.

It's all about the right appeal. You gotta have the right appeal, to the right people, at the right time.

If you don't, you'll get average conversions at best. If you do, you'll kill your niche.

Go make some money.

Nick
#buyers #types #yknow
  • Profile picture of the author Mona
    Great list, Nick.

    And in order to find the right appeal for our particular offer, we need to talk with our customers. Listen to what's important to them. Poll them. Survey them. Find out what makes them tick.

    If we try to talk to a customer saying how successful it's going to make them and how they'll be able to achieve their goals and be proud of themselves, when all they really want is to avoid being a loser at their next family reunion, there's going to be a big disconnect there.

    So ultimately we need to find out from the prospect/customer, what's at the root behind why they want help in this particular area in the first place?

    Are you talking with your prospects/customers on a regular basis?

    When's the last time you surveyed your list to find out what's important to them and where the real source of pain is for them?
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