Will tipical saleslatter work at this market

by elos
4 replies
Iam curies will typical IM sales latter work in car industry and in real word.

I am car salesman and wondering if is possible to make page not typical site for car sales but in IM stile. That you splash all about car, benefits, etc and close sale in IM stile.
So you make prospect to take a credit card and pay reservation for the car.

Something in this direction. I am really interested what you think and if is possible at all something like this. Any suggestions are welcome.

Elvis
#market #saleslatter #tipical #work
  • Profile picture of the author Alex Cohen
    Hi Elvis,

    If you can find a way to differentiate yourself from the other car salesmen, well-written direct response copy should work for you.

    That differentiation can be either 1) about you, or 2) about the benefits your provide. Here's some examples ...

    #1 Maybe you're 7-feet tall. Or maybe you're an ex-circus performer. Is there something about you that's different and will make a unique impression?

    #2 Maybe when a customer's car needs repair, you pick up their car and drive it to the dealership for them. What benefits would a customer get by having you as their salesman instead of everybody else?

    Alex
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  • Profile picture of the author TajwarAlexander
    Get in your customer's shoes. What problems are they having? How can you solve them.
    If you can empathize with the prospective customer and convey that to them you are way ahead of the game.
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  • Profile picture of the author milan
    Elvis, you might want to read this:
    The Gary Halbert Letter - Rolls Royce
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  • Profile picture of the author Loren Woirhaye
    It can work.... but if you have to ask you may have difficulty
    pulling it off yourself.

    If you aren't doing well selling cars in person why would you think
    you could improve results with a website? It's a heck of a lot
    easier for people to say no to a salesletter than to your face.

    In any case - this is a matter of POSITIONING - meaning that
    you need at least one of 3 advantages to get the sale or commitment:
    1. low price
    2. exclusivity
    3. superior service.

    I get the impression that you sell cars but you want to rent them
    from your website. In N. America we say "reservation" for a car
    rental - "down payment" is what we call the money the prospect
    comes up with to make sure he gets the one car he wants.

    1. Are you able to offer a lower price in
    order to get the reservation online?

    If not - why would the price shopper bother?

    2. Exclusivity - do you offer luxury cars your competition does not?
    If so it becomes a matter of targeted affluent people.

    3. Service - you can distinguish your business in the area of
    superior service - delivery, cleanliness, etc.
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