Question for Guru Copywritiers.
this man was a genious.
His First big succesful Sales letter, (the coat of arms) had no headline, no marked text, and no other inserts.
if that letter was so successful, why are headlines so important? should someone risk putting a headline on their letter and making it look like promotional material disguised in a personal envelope,
or
should it be just that, a personal letter, in a personal envelope, no head line, no flashy test, just good copy with a good offer and a way to get the product?
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