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Attention:Copy Writter->Top Headline Book Ever?!

by mavischan
12 replies
Hi I am a newbie and thinking learn writing magic headlines that attract alot of people, I mean really ALOT!

I have been doing my research and I know David Garfinkel and Ted Nicholas is quite good in headlines, but I just not sure which one to pick? Any advice?

1) Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More - David Garfinkel
2) Magic words that make you rich - Ted Nicholas
3) or other book you would recommend to me

**Cause I am currently not in US, it is hard for me to get physical book, I will be great if you can recommend books that sell online - Ebooks.
#attentioncopy #book #headline #writter&gttop #writter>top
  • Profile picture of the author Kevin Lam
    Mavi,

    Just pick one. They're both phenomenal writers and teachers. It's like asking which basketball to use, the red one or the orange one. It makes no difference in the playing field, it's just a matter of preference of which one you want to use. Good luck.

    And if you want to look at other books, look at the sticky in here. There are tons of them.
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    • Profile picture of the author Loren Woirhaye
      If you haven't read "Tested Advertising Methods" and "How To Write
      A Good Advertisement" you are missing two key texts on copy
      and headlines.

      The deepest treatment of headline development I have read is
      in "Breakthrough Advertising", which is hard to get and pricey.

      In India you can get Clyde Bedell's book on advertising, and while
      it's seldom mentioned today as a source text it's a book you can
      learn a great deal from. In the USA it's published as "How To Write
      Advertising That Sells", but in India it's something else.

      Most ebooks I have read on advertising are not up to the standard
      of the printed books. Of course there are some bad books in print
      as well, but if you read and re-read the advertising classics you
      should develop skill and insight well enough and be able to apply
      what you've learned to online advertising.

      There is quite a craft to writing effective headlines. Brian Keith
      Voyle's "Advertising Magic" is quite good on the topic of how
      to develop them, though as a swipe file (if that's what you are
      looking for) it's not impressive.
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  • Profile picture of the author Jay Truman
    its not a book on headlines, but you can check out the national enquirer.

    the headlines their copywriters produce sell 15 million copies of their publications, every week.
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  • Profile picture of the author waihon
    Great Headlines Instantly by Robert Boduch talks solely about writing headlines. It's available in both physical and digital version.
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  • Profile picture of the author AndrewStark
    I bought David Garfinkle's book online via Amazon, if you're outside the US it does take a while to ship, but it's been a cracking investment.
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  • Profile picture of the author Kevin Lam
    I just received my copy of the Breakthrough Advertising, woo-hoo! Can't wait to dig into it throughout the week next week. Busy, busy, busy! If it's as good as people say, I hope all of you have already bought a copy.
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  • Profile picture of the author dtendrich
    My library has a copy of EVERY killer copywriting book - from Ogilvy to Caples to Schwartz to Robert Collier even!!! The Robert Collier Letterbook is so far the best, I think.
    Signature
    Copywriting Tips, internet marketing jargon, thoughts, and rants by me.

    Atlanta Copywriter, serving clients worldwide.

    Write your life.
    David Tendrich
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    • Profile picture of the author Kevin Regier
      Originally Posted by dtendrich View Post

      My library has a copy of EVERY killer copywriting book - from Ogilvy to Caples to Schwartz to Robert Collier even!!! The Robert Collier Letterbook is so far the best, I think.


      I agree the Collier letter book is amazing over in the War Room someone has expanded the ideas he lays out in a free ebook for War Room members you should join and check it out.
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  • Profile picture of the author herrick
    hey dtendrich,
    Do you have the brilliance breakthrough by eugene schwartz?
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