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How do you know if a copywriter is good?

by arre
1 replies
Hello!

When you are hiring a copywriter, what should you look after? How can someone know if the copywriter is capable on places like freelancer, upwork or even here? What to search in their works?

Thanks
#copywriter #good
  • Profile picture of the author Alex Cohen
    Originally Posted by arre View Post

    Hello!

    When you are hiring a copywriter, what should you look after? How can someone know if the copywriter is capable on places like freelancer, upwork or even here? What to search in their works?

    Thanks
    If you're not familiar with the basic principles of persuasion, you have no reliable way to know.

    So... in that case, take notice of the copywriter's pitch...

    1. Is the copywriter able to convince you to hire him?
    2. Has the copywriter established the value of his service?

    There are no guarantees, of course, but those are two good indicators.

    Alex
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