How to Improve Conversion Rates of Your Landing Page?
Every landing page dreams about the optimal conversion rate, doesn't it? Yet, there are so many elements and factors that can influence your landing page conversion rate. How to make sure you've chosen and used the right now? Well, you have to try it yourself. There's no definitive list of proven ways that work every single time and with every landing page with no exceptions. However, some approaches have shown to contribute your landing page optimal conversion rate more than others. Here's a list of simple questions, which can help you determine what kind of solutions work the best for your landing page. Using it as a useful checklist is also a good idea.
#1 Are your landing page titles click-worthy?
You don't have to be a rocket scientist to know for sure that landing page visitors aren't the huge reading fans of content. They're extremely impatient and selective. If you can't grab their attention with eye-catching headlines, then your landing page will lose its potential customers as soon as they laid their eyes on it. So, how should you write a killer headline? Well, this is supposed to be very similar to a job the journalists do every single day while writing headlines for front pages. So, your converting landing page should look like the most profound collection of newspaper's headlines, related to your products and services, of course.
#2 Have you properly described all benefits associated with your exclusive content?
People paying a visit and devoting their time to your landing page aren't here to admire your writing style. They expect something in return. Your content has to have an appealing exclusive tone that they're privileged to be at the right place and at the right time. Every single action they're about to take is to be rewarded with a specific benefit. Here's a simple formula worth remembering. No benefits - no conversion.
#3 Did you know that you can use your landing page colors strategically?
Here's an excellent confirmation that when it comes to landing pages every detail matters. Have you thought of colors in such way? You already know that you need to use special colors for a call to action buttons, for obvious reasons. Yet, you would be surprised to find out what a careful selection of colors for your entire landing page can do for its conversion rate. Perhaps you landing page visitors can neglect words, but they can't certainly ignore the colors.
#4 Have you done enough for establishing a trustworthy relationship?
What's the overall tone of your landing page? Does it look like a trustworthy place for you visitors, or is it more like those "miracle" making pages? When it comes to this, you have to be painfully honest toward yourself. You're here to sell, but you shouldn't forget to improve your conversion rate with the appealing professional and trustworthy structure and tone.
#5 Is your landing page mobile friendly?
This has nothing to do with Google's Armageddon and an overwhelming mobile imperative. It's rather a simple fact that the majority of mobile prefer to use their smartphones and tablets. That's why, if you miss an opportunity to improve the responsiveness of your landing page, you're going to ignore quite a few potential visitors, who wanted the same thing, but on the smaller screen. Even if it means that you have to create a completely new landing page, which works perfectly on mobile devices, you shouldn't hesitate. It's going to be completely worth it.
#6 Have you narrowed your landing page focus?
It's understandable that you want to achieve so many things with your landing page. However, it's advisable to narrow your list by clearly emphasizing the priorities. You can expect from your landing page visitors to do it all. So, you should have very few calls to action included in your landing page. This doesn't mean that you aren't allowed to experiment. You may change your priorities from time to time, just to make sure, your landing page is giving its maximum regarding conversion rate.
#7 Have you created urgency with your landing page?
No body's expecting a dramatic landing page, but a simple "limited time offer" label can suit you just fine, if you know how and where to use it properly. You need to cause a sense of urgency and uniqueness of situation associated with your landing page. Your visitors need to feel privileged for being invited to spend some time on your landing page. Grab this unique opportunity urgent call should be written all over your landing page.
#8 Have you forgotten about your landing page credibility indicators?
It's really hard to believe how ridiculous some landing page client testimonials can be. Let's just put some names and nice pictures attitude can hit you back like a boomerang. Your conversion rate is directly associated with the belief of your landing page visitors that they're reading real people's testimonials. Otherwise, you'll be stigmatized as a fake landing page and ignored. This also means that you shouldn't be afraid to include the "imperfect" testimonials, which aren't going to be all shamelessly flattering about your products or services. Yet, this way you'll increase your landing page conversion rate thanks to the improved credibility.
#9 Is your content simple enough to be easily understood?
This may seem like a ridiculous question to ask, but this is your perspective. When it comes to your landing page visitors, we're talking about a completely different situation. Also, did you know that landing pages are all about bullet points, rather than paragraphs and traditional content forms? Working on more than one content version of your landing page can pay itself off in the long run.
#10 Do you believe in your landing page, for real?
You need to be totally satisfied with your landing page to make sure that your visitors are at least partially satisfied. That's why, you need to evaluate it from the completely different perspective each time. Of course, you won't have guarantees that everything will be planned. Yet, the purpose of your "inspections" is to eliminate or minimize the possibilities to influence your conversion rate in a negative way due to landing page flaws and imperfections. The more you're honest with yourself, the more likely is that your landing page with reaching your desirable conversion rate.
#1 Are your landing page titles click-worthy?
You don't have to be a rocket scientist to know for sure that landing page visitors aren't the huge reading fans of content. They're extremely impatient and selective. If you can't grab their attention with eye-catching headlines, then your landing page will lose its potential customers as soon as they laid their eyes on it. So, how should you write a killer headline? Well, this is supposed to be very similar to a job the journalists do every single day while writing headlines for front pages. So, your converting landing page should look like the most profound collection of newspaper's headlines, related to your products and services, of course.
#2 Have you properly described all benefits associated with your exclusive content?
People paying a visit and devoting their time to your landing page aren't here to admire your writing style. They expect something in return. Your content has to have an appealing exclusive tone that they're privileged to be at the right place and at the right time. Every single action they're about to take is to be rewarded with a specific benefit. Here's a simple formula worth remembering. No benefits - no conversion.
#3 Did you know that you can use your landing page colors strategically?
Here's an excellent confirmation that when it comes to landing pages every detail matters. Have you thought of colors in such way? You already know that you need to use special colors for a call to action buttons, for obvious reasons. Yet, you would be surprised to find out what a careful selection of colors for your entire landing page can do for its conversion rate. Perhaps you landing page visitors can neglect words, but they can't certainly ignore the colors.
#4 Have you done enough for establishing a trustworthy relationship?
What's the overall tone of your landing page? Does it look like a trustworthy place for you visitors, or is it more like those "miracle" making pages? When it comes to this, you have to be painfully honest toward yourself. You're here to sell, but you shouldn't forget to improve your conversion rate with the appealing professional and trustworthy structure and tone.
#5 Is your landing page mobile friendly?
This has nothing to do with Google's Armageddon and an overwhelming mobile imperative. It's rather a simple fact that the majority of mobile prefer to use their smartphones and tablets. That's why, if you miss an opportunity to improve the responsiveness of your landing page, you're going to ignore quite a few potential visitors, who wanted the same thing, but on the smaller screen. Even if it means that you have to create a completely new landing page, which works perfectly on mobile devices, you shouldn't hesitate. It's going to be completely worth it.
#6 Have you narrowed your landing page focus?
It's understandable that you want to achieve so many things with your landing page. However, it's advisable to narrow your list by clearly emphasizing the priorities. You can expect from your landing page visitors to do it all. So, you should have very few calls to action included in your landing page. This doesn't mean that you aren't allowed to experiment. You may change your priorities from time to time, just to make sure, your landing page is giving its maximum regarding conversion rate.
#7 Have you created urgency with your landing page?
No body's expecting a dramatic landing page, but a simple "limited time offer" label can suit you just fine, if you know how and where to use it properly. You need to cause a sense of urgency and uniqueness of situation associated with your landing page. Your visitors need to feel privileged for being invited to spend some time on your landing page. Grab this unique opportunity urgent call should be written all over your landing page.
#8 Have you forgotten about your landing page credibility indicators?
It's really hard to believe how ridiculous some landing page client testimonials can be. Let's just put some names and nice pictures attitude can hit you back like a boomerang. Your conversion rate is directly associated with the belief of your landing page visitors that they're reading real people's testimonials. Otherwise, you'll be stigmatized as a fake landing page and ignored. This also means that you shouldn't be afraid to include the "imperfect" testimonials, which aren't going to be all shamelessly flattering about your products or services. Yet, this way you'll increase your landing page conversion rate thanks to the improved credibility.
#9 Is your content simple enough to be easily understood?
This may seem like a ridiculous question to ask, but this is your perspective. When it comes to your landing page visitors, we're talking about a completely different situation. Also, did you know that landing pages are all about bullet points, rather than paragraphs and traditional content forms? Working on more than one content version of your landing page can pay itself off in the long run.
#10 Do you believe in your landing page, for real?
You need to be totally satisfied with your landing page to make sure that your visitors are at least partially satisfied. That's why, you need to evaluate it from the completely different perspective each time. Of course, you won't have guarantees that everything will be planned. Yet, the purpose of your "inspections" is to eliminate or minimize the possibilities to influence your conversion rate in a negative way due to landing page flaws and imperfections. The more you're honest with yourself, the more likely is that your landing page with reaching your desirable conversion rate.
Amazon Expert/Consultant
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