How to find a good copywriter?

Cool.

Last week I helped a friend in London prepare for a sales role
at one of the worlds leading data companies who have many Fortune 500
clients.

It was to understand the life of a ceo in regard to big data.

The ceo already has data analysts under him.

It's not the extraction of data or even the ability to extract relevant data
which would concern the ceo, it's something more important to him.

Going in what concerns the ceo most, naturally would get the attention
of a ceo of a medium to large corporation.

You should be having insights like that
to pass on to a copywriter.

If not, the copywriter should have the ability to
come up with deep understanding who your ideal buyer is and connect with him
so the buyer knows you first understand his situation and only then will he listen to you.

There's 2 types of copywriters...

1 Those that take what you have and package it to be better.

2 Those that do deep research into finding who would be your best buyers,
what do they desire most, where your product is on that desirability ladder
and work with you to create that has high desirability so you
get clients.

Obviously the first option is great when you have nailed who your best buyers are,
what they desire most and what you have sits high on a best buyer's desirability scale
because you can hand over the rest to your copywriter.

The second option is where the serious grunt work takes place.

The second copywriter group will not take a client on when he/she
sees a product/service offering doesn't match the demands of a sophisticated buyer.

He/she makes this choice because the relationship
will only end in negativity.

In saying that, if the potential client is very open and realistic on making
the offering better, then you have a more realistic chance of the second group
working with you.

Best,
Ewen

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Joe Ray

8 years ago

Originally Posted by ewenmack

Cool.

Last week I helped a friend in London prepare for a sales role
at one of the worlds leading data companies who have many Fortune 500
clients.

It was to understand the life of a ceo in regard to big data.

The ceo already has data analysts under him.

It's not the extraction of data or even the ability to extract relevant data
which would concern the ceo, it's something more important to him.

Going in what concerns the ceo most, naturally would get the attention
of a ceo of a medium to large corporation.

You should be having insights like that
to pass on to a copywriter.

If not, the copywriter should have the ability to
come up with deep understanding who your ideal buyer is and connect with him
so the buyer knows you first understand his situation and only then will he listen to you.

There's 2 types of copywriters...

1 Those that take what you have and package it to be better.

2 Those that do deep research into finding who would be your best buyers,
what do they desire most, where your product is on that desirability ladder
and work with you to create that has high desirability so you
get clients.

Obviously the first option is great when you have nailed who your best buyers are,
what they desire most and what you have sits high on a best buyer's desirability scale
because you can hand over the rest to your copywriter.

The second option is where the serious grunt work takes place.

The second copywriter group will not take a client on when he/she
sees a product/service offering doesn't match the demands of a sophisticated buyer.

He/she makes this choice because the relationship
will only end in negativity.

In saying that, if the potential client is very open and realistic on making
the offering better, then you have a more realistic chance of the second group
working with you.

Best,
Ewen

Hi Ewen,

Thanks very much for your reply.

Of course, I would be happy to find a copywriter from the second group, but as you described that group, it sounds more like a sales agent/rep.

In this case, I would let them do all the sales copies, marketing and correspondence with the client. Then, when they close the deal, I would give them a high commission. That being said, I am not sure if this scenario exists but if it does, I would be delighted to team up with someone like that.

Regarding the first group: as I mentioned, I write my own sales copies, and it's not working. I would be happy to find someone who can just quickly rewrite what I wrote and actually make it better. This is the type of copywriter I was talking about when I wrote my post.

Unfortunately, every time I tried to find a writer like that, I was very disappointed with the results.

Thanks
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ewenmack

8 years ago

Originally Posted by Joe Ray

I would be happy to find someone who can just quickly rewrite what I wrote and actually make it better. This is the type of copywriter I was talking about when I wrote my post.

Unfortunately, every time I tried to find a writer like that, I was very disappointed with the results.

That is a signal packaging what you have isn't working
because, at the core, it isn't what the market wants.

No amount of dressing up a product nobody wants
will change the situation.

This is were the second type of copywriter strategist is required.

Like I said, if you have nailed down market product fit,
then the type of copywriter you were going after would be the right fit.

Hope that gives you clarity as to why you have been experiencing
less than stella results.

Best,
Ewen

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babyzeenatsingh

8 years ago

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Joe Ray 8 years ago

Originally Posted by babyzeenatsingh

you can try online marketplaces to find some good copywriters! I am using contentmart.com for the same! thanks

I thought I tried all the online marketplaces already, but I guess I haven't tried this one yet. Every time I look at a new marketplace like this, I just think I am going to waste more time...
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joansmith

8 years ago

Episode 09: How To Find A Good Copywriter -...

In this episode Alex explains how to find a good copywriter as well as what you need to know to be able to identify a good copywriter when you find one

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neshaword

8 years ago

Here's something definitely worth considering. There's an option called the Preferred Program on Freelancer.com. You sign for this program and you get your project assistant. He or she gets back to you with a list of Preferred (Top Gun) freelancers. You set the parameters in terms of expectations and price. You get a list of the most suitable candidates available at the moment. You take it from there. I've tried and it worked for me, both ways. Maybe, you still won't be able to find the right guy for your job, but at least you're gonna minimize the risks of wasting your time again and again. Cheers. N

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stefy christina

8 years ago

Copywriter should have good sentence formation knowledge and experience on various things so that he/she can deliver professional wording to you.

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gurutard

8 years ago

I had the same problem as you. I decided to just learn how to write my own sales copy. I bought a book by Ray Edwards, followed his blueprint, and practiced like mad. I did sales pages for everyone I knew just to get the experience.

Now I don't need to outsource my sales pages. Saved myself a ton of money too.

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Joe Ray

8 years ago

Originally Posted by gurutard

I had the same problem as you. I decided to just learn how to write my own sales copy. I bought a book by Ray Edwards, followed his blueprint, and practiced like mad. I did sales pages for everyone I knew just to get the experience.

Now I don't need to outsource my sales pages. Saved myself a ton of money too.

Of course, I considered that and read many tutorial on how to write a good copy. I am writing all my stuff now but I know what I write is not optimal. Not by a long shot.

Writing anything for me is like pulling teeth. I hate writing sales copies and it takes me a long time to write anything. English is not even my first language. And... the bottom line is, the sales are not coming in. What I write is not working.

Thanks

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Raydal

8 years ago

I don't think it is very difficult knowing where to find good copywriters
but how to determine who is good and who is not. I find that many
potential clients don't even know what questions to ask to know they
are getting the right person for the job. For example, if a prospect's
first question is, "What is your fee?" then I know this person is just
price shopping. You should be concerned about how well the copywriter
understands your needs and your market before thinking of pricing.

-Ray Edwards

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RichBeck

8 years ago

Originally Posted by Raydal

I don't think it is very difficult knowing where to find good copywriters
but how to determine who is good and who is not. I find that many
potential clients don't even know what questions to ask to know they
are getting the right person for the job. For example, if a prospect's
first question is, "What is your fee?" then I know this person is just
price shopping. You should be concerned about how well the copywriter
understands your needs and your market before thinking of pricing.

-Ray Edwards

Very true....

First and foremost, understanding a potential Client's needs is vital.

As for "price shoppers," I've found those focused on price and not results are a pain in the posterior from start to finish....

I see Clients in two groups....

One group sees it as an expense.... The other sees it as an investment.

Those who view it as an expense.... They want the "cheapest" service provider because they don't want to "spend" more than they "need" to spend...

Others view it as an investment.... They look at it as a revenue generator.... They look at the amount of money they'll earn and subtract out the service provider's fee.... They'll invest $10,000 to earn $20,000 as many times as possible.

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Joe Ray

8 years ago

Originally Posted by Raydal

I don't think it is very difficult knowing where to find good copywriters
but how to determine who is good and who is not. I find that many
potential clients don't even know what questions to ask to know they
are getting the right person for the job. For example, if a prospect's
first question is, "What is your fee?" then I know this person is just
price shopping. You should be concerned about how well the copywriter
understands your needs and your market before thinking of pricing.

-Ray Edwards

Yes, I agree with you.

The reason I gave up was because what you described takes a long time and it's not guaranteed that I actually find the right person.

Based on my experience, the landscape looks like this:

70% total fraud
20% people who are broke and decided to try to freelance because writing doesn't require any upfront investment. They also freelance in several other fields but they're not experts in any of them.
5% very good but overpriced
5% very good and not overpriced

I haven't actually talked to anyone in these last 2 categories, but I assume they exist.

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Raydal 8 years ago

Originally Posted by Joe Ray

5% very good but overpriced

Is it possible for a very good copywriter to be overpriced? Copy normally
pays for itself over an over again. Maybe I'm totally biased.

-Ray Edwards
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- gurutard 8 years ago
  
  When people say "overpriced" I feel like they don't have any idea what good copy is worth. Good copy is not a cost. It's an investment.
  
  There are copywriters on every level. You need someone who is a good fit for you, who can look at your project and say "I can do this" or "No, I don't think I can work on this."
  
  The problem with most copywriters nowadays is they want to take on every single project that comes their way when they have no idea what they're doing. I think these are the ones you keep running into.
  
  Professionals know that it's OK to turn a client down if you can't do the work for them. It has nothing to do with the skills. It may just be that we're not a good fit together. I have turned down more clients than a little. Throwing money at me isn't going to make me work with you. Do I believe in your project? Can I give you exactly what you need and not just what you ask for? Are we going to work well together? If I answer no to any of these, I won't take you on as a client.
  
  Ewen sounds like he knows what he's talking about. Go with him.
  
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marklyons

8 years ago

You can find copywriter on online sites. If you don't recognize them then I can tell you some tips.
Make sure they have their strong portfolio and a update website. If you are worrying of online scams then go with digital signatures and sign documents online with the client. So, you can work smoothly.
I hope it will help you.

Thanks

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mmarkm

8 years ago

Here's a thought for you. Maybe you could try a site like IWriter. You don't have to pay for or accept articles there that you feel are not of the quality you expect. The only drawback is that only one person at a time can be working on your request. You have to wait until they submit their work and then you review it before either accepting or rejecting. All that can take a couple of days and if you reject the article you pay nothing but you have lost that time. Just one other idea to consider.

Thanks
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seoquicktop Banned 8 years ago

the only obstacle between you and great copywriter is money. There are plenty of penny offers but they only offer machine-created content or inexperience and low quality
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Alex Cohen

8 years ago

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ewenmack 8 years ago

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- Alex Cohen 8 years ago
  
  Originally Posted by ewenmack
  
  Based on this new clear direction to head in,
  a copywriter is low on the priority list at this stage.
  
  Best,
  Ewen
  
  Happens a lot... sharp business men and women who know their stuff, don't have a clue what they need to bring their unique talent to the marketplace.
  
  Joe, Ewen is the real deal. I'd certainly run with his advice if I were in your pickle.
  
  Alex
  
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Jaysmyne

8 years ago

Honestly, if you want better copywriters, pay more. I usually charge $0.08 per article I write however, I am currently running a promotion on Fiverr for much less than that. Never order in bulk on your first buy. You want to ALWAYS do a test article that way you won't be out too much money if the writer is terrible.

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wordsandthebees

8 years ago

Whatever your interview process involves, always check a copywriter's website and examples of their work before hiring them. Most people can tell you what you want to hear in an interview situation, however, the proof is in the pudding when it comes to writing. For a potential ongoing client, I will always offer to write a short blog on a topic of their choice just to give them an idea of my writing style and so they can see how it gels with their product.

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