The single piece of advice for all new copywriters.
The train gently picks up the pace.
Olivia races to catch it.
In the midst of haste, she turns around, gasps for air, and asks me "What's the single piece of advice you would give to all the new copywriters?"
At such an instant moment, my advice would go like this: "Once your headline hits your prospect's overriding need, the rest of your copy must amplify or magnify that need. That's it. However, make sure you do not REPEAT YOURSELF in a frenzy to intensify that need. Because if you do that Olivia, your prospect is gone!"
This advice is inspired by the book "Breakthrough Advertising" written by Eugene Schwartz.
What's your single and shortest piece of advice for new copywriters?
Olivia races to catch it.
In the midst of haste, she turns around, gasps for air, and asks me "What's the single piece of advice you would give to all the new copywriters?"
At such an instant moment, my advice would go like this: "Once your headline hits your prospect's overriding need, the rest of your copy must amplify or magnify that need. That's it. However, make sure you do not REPEAT YOURSELF in a frenzy to intensify that need. Because if you do that Olivia, your prospect is gone!"
This advice is inspired by the book "Breakthrough Advertising" written by Eugene Schwartz.
What's your single and shortest piece of advice for new copywriters?
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