Attention! Before you ask for a sales letter critique, ask yourself this!
Just thought I'd let those who want their sales letter reviewed know something they could do to work on the sales letters right away!
One of the biggest problems I see with sales letters is that they simply describe the features of the product. Well guess what? Nobody gives a F**k about the features. We don't buy products based on what features they have.
We buy them based on how these features can BENEFIT us.
Now when you're writing your sales letter, you still need to mention your features (this is what you usually do at the part where you write "here is what you'll get with XYZ"). But you need to tweak them such that they present the benefits as well.
How can you do this? Simple.
At the end of the mini description of the feature, add the following 2 words:
So That
And with that, just write about how your customers will actually benefit from the product!
Need an example?
"Discover How You Can Drive A Truckload of Targeted Traffic To Your Site So That You Can Maximize Your Sales And Make A Lot More Money!"
Of course, this isn't the best of examples. It's just impromptu work.
So basically, ask yourself this. Is your copy stating the features of your product, or the benefits?
I hope this helps someone.
Cheers
Prashant
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com