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Who is the 'go-to' Guy/Gal for SASS Copywriting?

by EJ Lear
5 replies
Much of the SASS market is a quirky bunch that don't much care for long sales copy judging by some of the top SASS sites (Slack, Buffer, Hootsuite, Mint).

Do any of you know who anyone who has had a great deal of success in these types of markets?

I'm interested to know how a copy person would attack the market vs how it's done now by the big Silicon Valley types.

If you have some good examples please share :-)

Many Thanks!

Peace,
EJ
#copywriting #goto #guy or gal #sass
  • Profile picture of the author angiecolee
    I'm not quite sure what you're asking - are you wanting a copywriter referral or examples of successful SASS promos?
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  • Profile picture of the author RickDuris
    Originally Posted by EJ Lear View Post

    Much of the SASS market is a quirky bunch that don't much care for long sales copy judging by some of the top SASS sites (Slack, Buffer, Hootsuite, Mint).

    Do any of you know who anyone who has had a great deal of success in these types of markets?

    I'm interested to know how a copy person would attack the market vs how it's done now by the big Silicon Valley types.

    If you have some good examples please share :-)

    Many Thanks!

    Peace,
    EJ
    Joanna Wiebe is the go-to girl in SASS. http://copyhackers.com If she's booked, or you can't stomach her fees, she has a group she refers opportunities to.

    I'd throw my hat in the ring, but almost guaranteed you won't be able to stomach my fees.

    But then again, if Peter Thiel's backing you, I'm all ears!
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  • Profile picture of the author havplenty
    Neville Medhora is up there. He's written copy for the silicon valley type.

    Most sass buyers are solution hunters. Its not so much that they are quirky as they are stripped of time.

    Simplicity is the key with those folk. Tell them what you can do for them with the minimum of words, or fuss and you've got em.

    The guy who founded Slack is pretty clear on this:

    https://medium.com/@stewart/we-dont-...50d#.3cek6flpl

    You can read that and go write your copy. Seriously.

    Good luck
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    • Profile picture of the author EJ Lear
      Originally Posted by havplenty View Post

      Neville Medhora is up there. He's written copy for the silicon valley type.

      Most sass buyers are solution hunters. Its not so much that they are quirky as they are stripped of time.

      Simplicity is the key with those folk. Tell them what you can do for them with the minimum of words, or fuss and you've got em.

      The guy who founded Slack is pretty clear on this:

      https://medium.com/@stewart/we-dont-...50d#.3cek6flpl

      You can read that and go write your copy. Seriously.

      Good luck
      Havplenty,

      Thanks so much for your reply, I will definitely keep that in mind!

      Peace,
      EJ
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      • Profile picture of the author Princess Balestra
        Thing about Silicon Valley is, they are equally yogic an' zero controversyphobic, so they pitch for Super Early Adopter Chillout People.

        But they are stuck on driverless cars right now, cos their zest for tech with a hooman-enhancin' toucha robot smarts has ba-doomed hard against a real frickin' obstacle.

        Forget the nightmarea pre-teen hackers let loose on the future's sync & whim highwaysa zoomin' evercasual --- what happens when the nooly liberated disabled guy meets with an accident an' innovative freedoma choice takes a swat from inevitable freedoma chance?

        Hearse fulla sum suddenly stolen loved one gonna trundle on, fulla only grievin' hearts?

        Everseeingly blind an' cold an' incapablea offerin' any kinda respect beyond hey jus' be grateful you don't gotta drag the f*cker to the cemetery yourself?

        Factorin' in the hooman element to an intrinsically 'de-vs-free'-hoomanisin' tech gonna potentially revolutionise fluxtasmal travel like Cloud Storage circa yesterday times mebbe a zillion.

        I am thinkin' hard on this conundrum, an' I am not ashamed to admit that I wake evry mornin' with a crusta brain juice spilled from ear to pillow like sum conjunctivital eyeball spits self-blindin' goo-cum-glue 'pon its own oracularity.
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        Lightin' fuses is for blowin' stuff togethah.

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