Specialization in Copywriting?

From where I sit, it's much more common for copywriters to specialize in serving a niche - B2B, health, financial, nutrition, pets, etc.

But you're not usually good at everything. And some copywriters who notice a demand for emails or SEO copywriting or whatever and see that they're good at it, run with that.

I stay away from email copywriting unless it's for another project I'm already involved in. It's not my cup of tea.

Marcia Yudkin

Good email copywriters are in demand. Over at the Cult of Copy Job Board, I see a lot of business owners looking for them.

John, to answer your question... yes, some copywriters specialize by deliverable. VSLs, emails, webinars, and case studies are the ones I see the most.

Alex

I don't really believe copywriting needs to be niched down by industry such as health,finance,technology etc...

Instead by it's end goal..

-- A webinar campaign to encourage sign ups and attendance
-- Welcome Campaigns to encourage onboarding
-- Abondend cart sequences to secure conversions..

...etc

copywriting seems difficult to me. kindly guide

well i will say it depends what you choose and what is the requirement of any firm. For blogging You just have to write google friendly content.You have to focus on certain niches like seo , blogging , health , fitness and weightloose etc. more will be the information more will be the content you will be able to write.

As a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies even when you’re just writing your own stuff.

Niching is a good thing. And it's better to niche into a particular industry than a copywriting format. It's better to be an "IT Copywriter" for example, than an e-mail Copywriter.

Why? Because when you're an E-mail Copywriter, and some company reaches out to you to write an auto-responder, chances are, they need other things as well... a landing page, ad copy, salesletters, etc.

It's better to do ALL that stuff for a specific NICHE, and your main selling point can be "No one understands IT like me... IT Copywriting's a special breed, and unless someone's studied it in particular, they don't really have a clue how to do it".

Then you position yourself as one of the very few people in the world who can actually do IT Copywriting. Most business owners assume that people who don't know their industry simply don't know how to write for it anyways, which is a major issue generalists run into.

One of the reasons for my questions is that I've noticed that most IT (fill in the blank of most niches/markets) already have a website, a landing page, a "sales letter", ads they run, etc. Whether they are effective or not is another story.

But one of the things they don't have, for the most part, is an email sequence. Most of them either don't use email at all or they send out a periodic newsletter that never gets a click.

If all that is true and if someone could write compelling and persuasive emails, then it would seem that there would be no limits or anything such as "too niche" because it's an untapped opportunity across many/most niches. They could continue to use what they have now, for the most part, but could open up a new opportunity for growth and profits just by adding the email piece.

Thoughts?

Mark

Yeah, it's really smart to specialize--especially if your niche is something technical where the clients are used to marketing people who don't have a clue about their service area.

I specialize in tech and finance.

I have this cut and paste snippet that I put into any proposal I send to any Silicon Valley type people I'm contacting. It's along the lines of "unlike 99% of copywriters out there, I live and breathe tech, I'm a pro at Wordpress, HTML5, CSS, PHP and Git." It's so ******* gravy it's unbelievable. I don't think I've ever not landed the job when I included that in a proposal.

Most of the basic principles are the same. So it's good to study what makes a great TV ad, a great print ad, a great sales letter, a great blog post and so on.

But each medium has its own little quirks as well. A huge part of sales letters is getting customers to turn to the next page - so they use devices like making sure that each page ends mid-sentence, teaser copy about what's on the next page and so on. As a digital copywriter I've never had to deal with that. Email marketers live and die by their subject lines, web copywriters have to think about search snippets, and so on.

I think the biggest thing that differs though is LENGTH. Copywriters for TV and radio ads have maybe 15 or 30 seconds to play with, because all the time has to be paid for. Sales letters, though, can go for as long as you like. Print ads can be somewhere in the middle.

In digital, ideal copy length varies a lot between channels. Email readers tend to be in a hurry, so it's a good idea to be brief. With a lot of website copy, though, the customer is in a research phase - they want to spend time investigating their purchase before they click buy. They'll actually feel rushed or shortchanged by web copy that's too brief. The amount of web copy the customer wants to read varies greatly from product to product though. Generally, the more expensive something is, the longer you should hold the customer's hand.

I've gotten heaps out of reading books by old school copywriters, even though pretty much all my work is web copy.