If the guy doesn't fail, he's no good

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"If you are not running enough tests that are really flopping, then
you are not doing your job...A very good copywriter is going to
fail. If the guy doesn't fail, he's no good. He's got to fail.
It hurts. But it's the only way to get the home runs the next
time."

Eugene Schwartz.


thanks to Ben Settle for that one...
#fail #good #guy

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