24 {{ upvoteCount | shortNum }}
24 {{ upvoteCount | shortNum }}

The World's First Effortless Excercise!

by George Schwab
23 replies
The one I'm going to do myself is, shall we say, politically incorrect.

Maybe even of poor taste.

(It'll certainly will horrify any feminists and weak men)



Quizz for copywriters:

1) Who wrote the headline ?
2) Who wrote the original body copy ?
3) Who rephrased the heck out of it ?

p.s. bring your own bits and pieces
let's do some memorable phrases
and limericks...


let's wake this section up a bit,
there is no better game in town than copy

"The Power of the Written Word Be With You"
#effortless #excercise #world
  • Profile picture of the author Cam Connor
    Originally Posted by George Schwab View Post

    The one I'm going to do myself is, shall we say, politically incorrect.

    Maybe even of poor taste.

    (It'll certainly will horrify any feminists and weak men)



    Quizz for copywriters:

    1) Who wrote the headline ?
    2) Who wrote the original body copy ?
    3) Who rephrased the heck out of it ?

    p.s. bring your own bits and pieces
    let's do some memorable phrases
    and limericks...


    let's wake this section up a bit,
    there is no better game in town than copy

    "The Power of the Written Word Be With You"
    1) What headline?
    2) What body copy?
    3) Ahh... no clue?
    {{ DiscussionBoard.errors[10849585].message }}
    • Profile picture of the author George Schwab
      What headline? - the headline I used in this thread

      2) What body copy? - the copy i used - right before the question i asked - obviously!

      3) Ahh... no clue?
      Signature

      {{ DiscussionBoard.errors[10849981].message }}
  • Profile picture of the author George Schwab
    502 Bad Gateway



    get a new server guys - every time the same story
    play with the professionals - or get some funding
    Signature

    {{ DiscussionBoard.errors[10849978].message }}
    • Profile picture of the author GordonJ
      Send out press releases with your trademark lower case i, and it calls your expertise into question. Just sayin.

      GordonJ
      {{ DiscussionBoard.errors[10849982].message }}
      • Profile picture of the author George Schwab
        Originally Posted by GordonJ View Post

        Send out press releases with your trademark lower case i, and it calls your expertise into question. Just sayin.

        GordonJ
        I think you confuse me with someone

        i also think you're confused about the topic of this thread

        let's imagine someone hires you to do a specific job
        and you come up with irrelevant stuff like this....

        well that would be a quick refund case for sure
        Signature

        {{ DiscussionBoard.errors[10850550].message }}
  • Profile picture of the author Kay King
    the headline I used in this thread
    The one where you misspelled 'exercise"?
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    Live life like someone left the gate open
    {{ DiscussionBoard.errors[10849988].message }}
  • Profile picture of the author George Schwab
    yah that one - and its not even mine
    Signature

    {{ DiscussionBoard.errors[10850015].message }}
  • Profile picture of the author thi angdiar
    I am seriously confused with what this topic is all about. haha I hope the one who started this could be more specific with what "game" he'd like to play and maybe we can wake this section up a bit! )
    {{ DiscussionBoard.errors[10851849].message }}
    • Profile picture of the author George Schwab
      Originally Posted by thi angdiar View Post

      I am seriously confused with what this topic is all about. haha I hope the one who started this could be more specific with what "game" he'd like to play and maybe we can wake this section up a bit! )

      ok then, one player at least, let me regain the original momentum so trampled upon
      by the non-converting copywriters guild:

      "bring your own bits and pieces
      let's do some memorable phrases
      and limericks.."

      what it means in plain 'speaking sie the anglaise'

      got some good and memorable phrases by smart top copywriters
      in your swipe file? Or are you not sharing them because of your
      personal scarcity complex? in example: "the world will get rich
      without me when I share them" hahaha, then please to not share
      anything here, we dont want your contributions, just dont expect
      any writing gigs orders also.
      Signature

      {{ DiscussionBoard.errors[10851926].message }}
  • Profile picture of the author jimbo13
    [DELETED]
    {{ DiscussionBoard.errors[10852072].message }}
    • Profile picture of the author George Schwab
      Gordon said: "Send out press releases with your trademark lower case"

      and you said: it was about my sig file?

      i send out sigfiles obviously

      is it possible you have a reading problem?
      Signature

      {{ DiscussionBoard.errors[10852348].message }}
  • Profile picture of the author beat ship
    One, two, three...

    I am nobody,

    stumbled in this page for free

    Thought there's something interesting I'd see
    {{ DiscussionBoard.errors[10852355].message }}
    • Profile picture of the author DABK
      First reaction to his post:

      There once was a girl from Nantucket????

      After thought:

      They Laughed When I Sat Down At The Piano — But When I Started To Play!

      PS What the hell giveth?

      PPS Beat ship, the link in your sig don't work.


      Originally Posted by beat ship View Post

      One, two, three...

      I am nobody,

      stumbled in this page for free

      Thought there's something interesting I'd see
      {{ DiscussionBoard.errors[10852480].message }}
  • Profile picture of the author angiecolee
    I'm not horrified, just horribly confused.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[10852548].message }}
    • Profile picture of the author DABK
      I always thought you get horrified when you square horribly confused. I must be mixing up my math operations, silly me: horribly confused seems to be the square root of pointless thread.

      Did I take you into horrified territory yet?

      Originally Posted by angiecolee View Post

      I'm not horrified, just horribly confused.
      {{ DiscussionBoard.errors[10852662].message }}
  • Profile picture of the author George Schwab
    I understand how hard it can be for copywriters to understand
    'weird' sentences that do not follow the marketing copy rules you
    are used to. Its like literal verbal anarchy of sorts. Let me ease the
    pain for you oh ye simple ones;

    "Headlines!"


    ok, easy enough, how about:

    "Who Else Wants To Learn To Play The Piano Without Years Of Scales,
    Drills, and Silly Little Songs?"

    not bad,


    "Who Else Wants To Be Forever Beautiful Without Acne...?"

    promising,


    "Who Else Wants To Play Free Golf And Make Up To $397 A Week For Playing?"

    now That is a good one.


    "The Stoopid was strong with them"

    Ben Settle - > the email subject/headline of the week
    Signature

    {{ DiscussionBoard.errors[10852871].message }}
  • Profile picture of the author angiecolee
    A lesson for the lurkers:

    Clear. Simple. Direct.

    That'll make you understood 9 times out of 10, moreso than trying to be clever, cutesy, or a smartass.

    OP clearly has an idea in mind. What he's failed to do is communicate it clearly to readers.

    And rather than clarifying, is taking the tack that a forum full of experienced copywriters who obsess over wording every day are stupid (not likely) as opposed to the message is simply unclear (more likely).
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[10853584].message }}
  • Profile picture of the author George Schwab
    "Clear. Simple. Direct." - You forgot one: Make it personal, not 3rd person,
    that would be press release territory, not forum material. However, that mishap aside:

    Your suspicion is almost suggestive, then again the Ben Settle one is merely coincidental

    i like it how he whips his readers, and how the unprepared react to it. They dont get it
    because their whole thinking process is stagnant, and not free flowing. Set themselves up
    to be played with and trampled upon. Today for example he had this one out:

    "Spanking the spelling muppets"

    where he found his personal solution to talk tot hem:

    “Let’s make a deal:
    You keep drama queening about typos,
    and I’ll keep making money with them”

    what a writer, he spanks them hard, or they will sleep through to New Year's Eve

    Any writer here, as good as him? Still looking.....
    Signature

    {{ DiscussionBoard.errors[10853869].message }}
    • Profile picture of the author Princess Balestra
      Originally Posted by George Schwab View Post

      "Spanking the spelling muppets"
      He dished a mere spankin'?

      Tellya, if those spellin' muppets're so damn evil, why don't the guy come clean out an' exterminate 'em, kinda insect repellent enema circus?

      "Oh, cos they are above a feeble slap but not worthya rougher handlin'."

      (I do not hear Batman detailin' his methods thus to no one.)

      So, yeah, gotta play messy with the lingo from time to time, I guess, but I much prefer deep yanks on a dipthong to any misplaced twanginga otherwise fully erected apostrophes.
      Signature

      Lightin' fuses is for blowin' stuff togethah.

      {{ DiscussionBoard.errors[10854428].message }}
      • Profile picture of the author George Schwab
        Originally Posted by Princess Balestra View Post

        So, yeah, gotta play messy with the lingo from time to time, I guess, but I much prefer deep yanks on a dipthong to any misplaced twanginga otherwise fully erected apostrophes.
        lol, thats a girl. how about this one:

        "take your medications and your accusations and ram it up your snout"

        The Apostrophes Boy


        Disclaimer to anyone who thinks its about them:
        Don't be so vain, you're not the ex of Carly Simon
        Signature

        {{ DiscussionBoard.errors[10854579].message }}
  • Profile picture of the author angiecolee
    As it was directed at lurkers, it's in the appropriate POV.

    Forgive me, OP. I thought you already knew everything and I was dumb, so I intentionally directed my comment at people who might glean something from the convo.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[10854375].message }}
    • Profile picture of the author George Schwab
      Originally Posted by angiecolee View Post

      As it was directed at lurkers, it's in the appropriate POV.

      Forgive me, OP. I thought you already knew everything and I was dumb, so I intentionally directed my comment at people who might glean something from the convo.
      Hahaha, you're funny. Nah, i came here and stated that i'm not a copywriter,
      so i know nothing about it, except what i read in books. But its worthwhile to
      learn i might think. But for press releases i rather hire professionals that
      done it already for 20 years.
      Signature

      {{ DiscussionBoard.errors[10854572].message }}
  • Profile picture of the author italk
    No one is saying.

    So I guess I will do it:

    OP IS NUTS!

    *Flies*
    {{ DiscussionBoard.errors[10861734].message }}
  • Profile picture of the author George Schwab
    Retaliation fire was heard from miles away while the OP was chasing the
    intruder back to the coastline. This sector is secured now, and he left this
    Settle headline for everyone to disect:

    "Why arguing with chicks is good for the soul"
    Signature

    {{ DiscussionBoard.errors[10862442].message }}

Trending Topics