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New Cialdini book, location, location, location.

by GordonJ
5 replies
Good stuff for you copywriters. Example after example of his weapons of influence. Ask the girl out in front of a flower shop, not at the motorcycle shop.

The where may be as critical as the how.

So, online, trying to sell dog toys on a kitty facebook page, probably not a good idea for even the most brilliant among us.

Good podcast with James Altucher too.

GordonJ

PS. Although, I'm not sure this is the right place to discuss Cialdini and influence, considering the current content.
#book #cialdini #location
  • Profile picture of the author Steve The Copywriter
    Oh I don't know Cialdini's "reciprocation" might kick in...

    Would you believe it - it just did.

    Good to see he has a new book out.

    Bound to be worth a read.


    Steve
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  • Profile picture of the author Cam Connor
    Thanks for pointing that out.

    Influence: The Psychology of Persuasion is a true classic and must-read for all Copywriters... I hope this one is as well. We'll see.
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  • Profile picture of the author focusedlife
    Definitely a great book.

    Context is everything.
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    • Profile picture of the author GordonJ
      Originally Posted by focusedlife View Post

      Definitely a great book.

      Context is everything.
      It is NOT everything.

      The reason this is a great book is because of the references and notes. Probably the best annotated of all his work, and the notes are amazing. The first part of the book is mostly review, with some new light shed on the 6 principles of persuasion, but his notes are killer with example after example of tests, research and the practical application of them.

      It has a lot of depth for the student who pursues a lifelong knowledge and understanding of persuasion.

      As for context, a very powerful tool is OUT of context mechanisms to create confusion, a weapon of great importance when trying to bypass RAS and awareness.

      GordonJ
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  • Profile picture of the author focusedlife
    Like I said...context is everything.

    The notes and references give it context and adds meaning.

    Without the tests, research and the practical application, explanations...it wouldn't be such a great book.

    Regards,

    Los
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