A writer is a general term. Hope we can all agree about it. As soon as we associate money and sales with the writing we enter the copywriting zone. I used this formula, which helped me to better understand this semantics gymnastics. Let's see how accurate it is:
writer + money = copywriter
writer + sales = copywriter
I should also mention another definition I stumble upon online. In one of copywriting LinkedIn groups, one guy wrote something like, a copywriter is a writer who tries to achieve the maximum with the minimal number of words. Yet, for some reason, copywriting will be something that I will always associate with the Mad Men TV show and Donald Draper. I know it sounds like a shameless cliche, but I'm helpless in this case.
So, what's happening with content writers? I guess that a content writer is a writer who doesn't write a copy, but rather the content for some website. If you aren't a copywriter, then you are a content writer. Is this true?
Here's my question? When I write the content for a landing page, what am I, a copywriter or content writer? I create web content, but with the sales and money-making purposes as a priority.
So, this is an invitation for all those proud copywriters out there. Enlighten me and show me the right way of copywriting. My hat is ready to fly off just like that if I hear a catchy definition. If you know what you're doing and writing, then coming up with a simple and easy to remember a definition of a copywriter, shouldn't be much of a problem.
Also, I would like to hear why it is so important to draw a line between copywriters and content writers. What's a big deal about it? I have been writing for a couple of years now, and I still don't have a clue, how to define myself and how it is called what I do for a living.
Let the semantic games begin!