Copywriting vs Article Rewriting

by szaby 17 replies
Hello Guys,

IM thinking about starting to do some copywriting.But i have a question if i don`t find inspiration on what to write or my oppinion is that the product im writing about is not that good.Can i get inspiration from other article in that niche and write something similar.Or does it have to be necessary my own oppinion and i have to write from my own knowledge of the field?
Thank you
#copywriting #article #copywriting #rewriting
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  • Profile picture of the author bluemotion
    Originally Posted by szaby View Post

    Hello Guys,

    IM thinking about starting to do some copywriting.But i have a question if i don`t find inspiration on what to write or my oppinion is that the product im writing about is not that good.Can i get inspiration from other article in that niche and write something similar.Or does it have to be necessary my own oppinion and i have to write from my own knowledge of the field?
    Thank you
    First of all let's make sure you understand the difference between copywriting and article writing.

    Copywriting is where you write the script for a sales letter. You know the sort of thing, when you click on a website address and you get all the blurb about the product.

    Article writing is where you write about a given subject. For instance you might write an article about how to train a dog to sit, or how to improve your golf swing. You get the idea!

    Now to your question what to write about. Yes you can get inspiration from other people's articles, but why not write a unique article on something you have a lot of knowledge about. If you try to copy someone else's article by just changing a few words or phrases around, it won't sound genuine.

    I don't know how old you are or how much life experience you have, but if you just sit down in a quiet room and make some notes on a piece of paper about things you like or do, I'm sure you'll get inspiration to write about them.

    Incidentally, have you analysed the reason for wanting to write. Is it just for the joy of writing and publishing your articles, or are you hoping to make money. Be clear on your vision, then go for it.
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    • Profile picture of the author RonGold
      Although they are different, I feel as if they're both one in the same.

      Research, re-invent and then write.. that's essentially how it works.

      When people talk about "Oh, I get paid $400 per sales letter because I have words that will automatically sell your product!", I just know that they're selling themselves (as opposed to the content itself). You want to believe that the sales letter is going to do great, and maybe it will; but how are you supposed to know beforehand.

      Then again, there's absolutely nothing wrong with that - I would do the exact same thing.
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  • Before you write a salesletter, ideally you want to research the niche, the consumers in the target market and a lot more. Reading articles is part of doing research sometimes.

    When you write a salesletter, you are selling the product. When you research, you gain a lot of inspiration to create new "sales angles" for the target market.

    If you copy a salesletter or article word per word, you could get in trouble.
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  • Profile picture of the author szaby
    Im talking about saying about things that i don`t know something similar change some phrases say the same thing but in a diffrent way with other words. I would like to buy this/ i would very much like to purchase this.
    Things of this nature.
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  • Profile picture of the author DABK
    If you believe the product/service is a scam, you don't write about it. If you think it's not good because you, yourself, would never want/need it, you put yourself in the shoes of the people whose problem the product/service does, indeed, solve.

    You do research... Once you understand how the intended buyers think about their problem and you understand what your product/service does to fix that problem, you will not be at a loss of words.
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  • Profile picture of the author ResearchManiac
    The first step is you must know everything you have to know about the product you want to write a copy on.

    1. That boils down to the very first phase of product analysis. Study the product's pros and cons and you are good to go to the second stage.

    2. Having studied the product you have to find out if the product solves the problems of your prospective users, or would-be customers and/or client. You will know this through feedbacks of people whom have bought similar products.

    3. Read what other people have written about similar products of theirs and the feedbacks customers gave with regards to that product.

    4. Read the sales copy of those other products, but fill in the blank spaces. I mean where those products failed make sure the product you are about to write a copy on comes out victorious.

    5. Write your copy professionally and somewhat different from that which you have read and write from the customers' point of view.

    6. Satisfy their curiosity answering what questions they have in mind and fill their emptiness. You will do this once you have reviewed painstainkenly customers feedback on similar products.

    7. Make sure there are no errors in your copy.

    8. Read again and again and again until it sounds great, in your own words and empathetic from the consumers point of view.

    9. Voila!!!
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  • Profile picture of the author gemmom24
    [DELETED]
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    • Profile picture of the author DABK
      Despite the title, the OP's question has nothing to do with the differences between copywriting and article writing.

      Not good to only read headlines.

      Originally Posted by gemmom24 View Post

      The only similarity between copywriting and article writing is that you have to use a keyboard to do either one.

      Copywriting is selling.
      Article writing is telling.

      That's why copywriters make more -- or should make more -- than content writers.
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  • Profile picture of the author gemmom24
    Thanks for that, I deleted my comment.
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  • That's a great idea to read other articles. It will definitely inspire you, give you the understanding of what it should look like and you will come up with ideas of what you would change or add to what you've read.
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  • Profile picture of the author Jaysmyne
    For me what usually happens is I read 3-5 articles averaging 500 words in length on my subject matter and from that I create an appropriate and detailed outline. From there I just go in and fill in the blanks. It makes the unique writing process so much easier and while it technically is rewriting, I consider it research really.
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  • Profile picture of the author laurencewins
    I agree with Jaysmyne. I do the same when researching info to write articles and eBooks. I find 3-5 different sites with info. I read each one and make notes. I keep those sites open until I finish the article or if it's for more than one, I save them in bookmarks for easy retrieval.

    While Jaysmyne mentions that it could be seen as rewriting, it's not really because you research and then write your article(s).
    Then run it through Copyscape to ensure you haven't written the same things in your article.
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  • Profile picture of the author opahopa333
    The important thing is to look into many other similar articles. What I would do is read through them and then absorb some good ideas from them. Then, I would close those pages and start writing. The reason is if I rewrite straight from the open pages, I tend to copy their writing style and doesn't feel the uniqueness in my writing anymore.
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  • Profile picture of the author Deborah Tolley
    I agree with @opahopa333 and @Jaysmyne! It's better to research before you start your work on copy. Usually I dive into articles on similar topics, explore their structure, some special things that author use to keep the attention of the reader, cliffhangers, bucket brigades and so on.

    Then I close all tabs in my browser and create my own piece of writing. If this piece is about a specific product I pay much more attention to the result, because in that case the reputation of some brand is involved. So I run my writing using Unplag plagiarism checker, and send to my client a copy that has not less than 90-95% of originality (there are professional terms and common knowledge, remember?).

    When it's a mass order, when I should write 20 or more articles on similar topics, I still care, but do more rewriting than writing, actually. Rewriting is the hard work - because clients want to receive content that will beat their competitors in search engines. So you, as a writer, should create an article that is more valuable that all existing ones. And even if you are not willing - you still have to research thoroughly - to deliver the best possible result.
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  • Profile picture of the author Morgankate
    copy writing and article rewriting both are same
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    • Profile picture of the author DABK
      Look up the definition of copy. You will understand, perhaps, that there's a vast difference between the two. Understanding that difference will benefit you in your marketing efforts, you know, when you hire an article writer to write your copy.

      Originally Posted by Morgankate View Post

      copy writing and article rewriting both are same
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  • I agree that you have to believe in the product yourself in order to write effective copy.
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  • Profile picture of the author Ella Garcia
    I have a friend, who was working for a long time as copywriter for one product, I guess it was hard for him to write for more then one year on the same topic, so he used to, as you said, get inspiration from other articles. But he was reading them to refresh his mind, to take some new ideas and he was usually using online plagiarism checker, like this one, to check himself from accidental plagiarism.
    I think it's absolutely all right if you read similar to your niche articles, you may find something new and useful for you, but don't forget to use plagiarism detector just in case.
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