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How do I weigh the odds heavily in my favor so that I know an ad is a winner before it runs?

by joe golfer
8 replies
That's one thing copywriter Parris Lampropoulos asks himself as he works on a new project. In this Kevin Rogers podcast, he explains how he stacks the odds in his favor to help produce a winner.

http://copychief.com/ep-101-parris-lampropoulos/
#favor #heavily #odds #weigh #winner
  • Profile picture of the author Alex Cohen
    I haven't listened to the audio yet, but here's my list...

    1. Message-to-market match
    2. Laser-targeted traffic (or list)
    3. Clear, irresistible offer that solves a pressing problem
    4. Great hook

    And of course...

    5. Proof elements out the wazoo

    Alex
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  • Profile picture of the author Princess Balestra
    Thanks Joe, gonna check on this.

    Gotta also thank Alex (who will not see this astutely rendered commentular phenomenon unless anyaya quote me, cos he has me blocked for bein' a srsly blockable ditz, the Loveable Overlorda Pleasin' Me Mucho) for

    Originally Posted by Alex Cohen View Post

    5. Proof elements out the wazoo

    Alex
    cos I am kinda wondrin' how far down the chain the current dismissoa experts gonna go.

    Seems wazoo is zoomo-2-go right now, hella carez, noo world cummin'.

    (Forgive Moi. I am so fonda words fulla double o — like baboon.)

    Hoomans're kinda unchanged since cuspa sapiens-whatever hit on nouveau playouta potentials, confluxin' forward on a zero reverse is imminent kinda ticket.

    (Forma Q,
    if'n U wanna say
    that last part is
    100% wazoo.)
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Alex Cohen
    I've issued you a temporary reprieve. Behave yourself, and I'll leave you off my Iggy List.
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  • Profile picture of the author Princess Balestra
    *** NOOZFLASH! ***

    2017!
    Alex cuts coolo slack for
    alien bein'.

    (I figured a smiley demanded a haiku.)
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author Alex Cohen
      Originally Posted by Princess Balestra View Post

      *** NOOZFLASH! ***

      2017!
      Alex cuts coolo slack for
      alien bein'.

      (I figured a smiley demanded a haiku.)
      People from your planet deserve to be heard too. I wouldn't want you to feel marginalized. LOL
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      • Profile picture of the author Princess Balestra
        Gravitational pull is such a sucker, I guess.
        Signature

        Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Courage
    According to Gary Halbert you should
    go out to bars and read your copy to drunk
    people.

    If they seem bored then your copy
    sucks. On the other hand, if they ask you
    where they can get the product, you may
    have a winner...
    Signature
    My Blog
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  • Profile picture of the author Princess Balestra
    Gary Halbert: where copywritin' meets late nite datin'...
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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