Corporate Copywriting - your advice and skills required?
I am applying for a "online content producer" job with a corporate company. The brief states that applicant should "deliver online content that provides an excellent customer service experience."
Given that I can write reasonable copy (having written direct market copy and advertising copy for Real Estate advertising) but I am "inexperienced" at copy writing for the web:
What books and advice would you suggest to help me up-skill and show value to the company ( I would really like to get this position).
Thank you in advance,
Simo
" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"