How to generate regular (monthly) repeat business from copywriting clients?
First post! I'd just like to get some feedback from the copywriting community here. I've been playing the standard game of chasing after new clients incessantly, and of course most of the jobs turn out to be one-off assignments; at best, I hear back from the client a couple times a year. So I created a blogging and newsletter article-writing service to encourage repeat monthly business, only to find that my clients, while they're happy with my work, are inconsistent about making regular re-purchases.
(One client bought a 4-article newsletter from me, then used only 2 of the articles in a rather skimpy final product so he could save the next 2 for the following month instead of re-purchasing. Another client enthusiastically bought a set of 4 blog articles, then posted them...after a two-month delay...at the rate of one per month...Well, you get the idea.)
How can I re-model these recurring products to reduce "user error" and better guarantee a consistent income stream of X dollars per month from the clients who use them? I'm grateful for any thoughts or feedback.
Copywriting|Publishing|Training
Your Premier Conversion Cooperative
CLICK HERE!
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog