Wandering off topic/subject/purpose

by Silver007A 6 replies
Hi,

I'm trying to write copy for my website and even offline marketing, but seem to keep getting lost when writing and going off track.

So, if I get some ideas to write for my landing page for an experiment, I end up writing a lot and then wondering if I'm hitting the message, targeting the right audience, leading them the way I would like to see them go, etc.

And even if I get those bits right, I might start writing for a page re an experiment and then end up feeling like I'm writing copy to interest from crowdfunders to invest in building a free app.

How do I keep on point?

I have cheat sheets and personas and styles.

Thanks
#copywriting #wandering
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  • Profile picture of the author Alex Cohen
    1) Know exactly what you want to say
    2) Outline the flow
    3) Then write

    Alex
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  • Profile picture of the author ewenmack
    It's just a sign you haven't come up with your BIG COMPELLING IDEA.

    Best,
    Ewen
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  • Profile picture of the author havplenty
    Just copy the structure of one of Dan Kennedy's sales letters. His structure is tight so you can't go wrong emulating him.

    Don't feel squeamish about copying anyone either; all the greats do it. Copying/modeling/emulating is writing's big secret.

    Good luck
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    • Profile picture of the author Silver007A
      That sounds good.

      I do have a plan for writing it. It's just I go off target with the type of copy I am writing.

      So, I have everything prepared, like audience, voice, message, system etc, then I start writing my landing page and then realise I've gone off target and am writing an article or in the style of a home page. I'm not in my landing page style.

      I'm not sure if I am explaining this clearly. Maybe it is just a case of I am expecting it to be perfect too soon, and instead I need to keep rewriting it until it is on point.
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  • Profile picture of the author Silver007A
    Well, my own solution seems to have worked. I did have it all set up correctly, I was just being hard on myself thinking that I could write all the content and copy straight off. I had to appreciate just where I was and that it might need a bit of time rewriting and focusing in on the message more and more.

    Thanks
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  • Thing I love about nature shows is alla the scenes feature big cats.

    Like mebbe a buncha lions spring outta the long grass an' bring down a wildebeest between 'em.

    Later in the show, it is the lioness gotta run cos sum noo alpha male swanked his way inta the pride — so she teases her teeth round her cub's soft nape, bears her to safety.

    I love that lions' teeth are flexibly incisive in this way.

    They are blood.

    An' they are heart.

    I would always want my words to have that kinda specifically purposeful touch.
    Signature

    Lightin' fuses is for blowin' stuff together.

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