The origin of "snake oil"
I am reading Tim Wu's book, THE ATTENTION MERCHANTS, which includes quite a number of anecdotes from the history of advertising that I have not run across before.
Here's one of those.
At the Chicago World's Fair in 1893, a man named Clark Stanley had a booth where he handled rattlesnakes as if they were pets. With a big crowd in front of him, he would select one rattlesnake, asphyxiate it with ether and then drop it into a pot of boiling water. Snake fat would rise to the top of the pot ("snake oil"), which Stanley skimmed and bottled as an elixir, said to cure whatever ailed you: Clark Stanley's Snake Oil Liniment.
And guess who got his start in the same era, writing copy for a competing potion called Dr. Shoops? None other than Claude Hopkins.
More to come from this interesting book...
Marcia Yudkin
I'm part of the Warrior Forum team, hit me up with any suggestions that could help improve the forum!
Smart Marketers Pay Less Than $4 For Web Hosting! How Smart Are You?