Some of them supposedly make millions per year. Example:
The "headline" is:
"Improve rankings and search engine visibility with the complete SEO toolset."
Some would argue that this is a very general, boring and unappealing headline, compared to what we often see on the Warrior Forum. For example:
"Rank your site on the 1st page of Google in 7 days."
There's no clear benefit, no story, no emotion, no nothing.
Is it because the site above is after a different demographic ("online business" vs "make moniez online")?
Do they feel that if they sell too hard, they could essentially "unsell" the visitor?
2) Landing page design:
The site above doesn't have a long-form "salesletter" - it has a mini site, with pages devoted to each "sales element." For example: Overview, features, testimonials, pricing.
Do they feel that long-form salespages are tacky, no matter how well-written they are?
The site above does a lot of content marketing, and presells with value. It even has a "Blog" link at the very top. So, I assume that their visitors already know, like and trust them (which is good).
But wouldn't the site also benefit from a simple explainer video? Not a video salesletter - just a simple 2-minute walk-through, to help visitors understand better what they are getting.
This would seem as a "must-have", since many people love video. So, why aren't they doing it? I suspect they "know" something but I can't figure out what.
4) My questions:
- What do you think about this?
- How do you think a sales process like this would do as a WSO, or as a "product launch" in our community?