What Types of Businesses/Industries Need the Most Copywriting?

by 11 replies
Hi Everyone,

I've recently taken the plunge and started a freelance copywriting business. I've started reaching out to various businesses, offering free copywriting advice in the hopes that it will lead to future work.

I'm just wondering, what are the best businesses to target? Should I be looking at small, medium or large businesses? What about industries? Are there particular industries that generally need more copywriting than other?

Any advice would be appreciated. Thanks!
#copywriting #businesses or industries #copywriting #types
Avatar of Unregistered
  • Profile picture of the author Alex Cohen
    A lot of it has to do with how good you are.

    If your copy skills are basic, your best bet is to target online solopreneurs. As your skills improve over time, you can then begin targeting more traditional clients... agencies and bigger companies.

    Three tips...

    1. Only target businesses that already know the value of direct response copy.
    2. Adopt a single lead generation strategy and stick with it.
    3. Consider creating and selling your own product. It will (1) give you visibility and (2) hopefully be successful so you can use the actual results in your marketing.

    Alex
    • Profile picture of the author TeeJay19
      Originally Posted by Alex Cohen View Post

      A lot of it has to do with how good you are.

      If your copy skills are basic, your best bet is to target online solopreneurs. As your skills improve over time, you can then begin targeting more traditional clients... agencies and bigger companies.

      Three tips...

      1. Only target businesses that already know the value of direct response copy.
      2. Adopt a single lead generation strategy and stick with it.
      3. Consider creating and selling your own product. It will (1) give you visibility and (2) hopefully be successful so you can use the actual results in your marketing.

      Alex
      Hi Alex,

      Thanks you so much for your reply.

      Although I don't have any freelancing experience I've worked in the marketing industry for 5 years now. I've written copy for websites, brochures, catalogs, instruction manuals and more, so I'm fairly confident in my skills.

      I agree, I definitely want to focus on businesses that know the value of direct response copy. That's partly why I started this thread. I'm trying to figure out what businesses would best understand the value of a copywriter.

      My current lead generation tactic seems to be working alright so far. I already have one lead thus far. Nothing much, but it's a start.

      And I am in the process of working on my own product. I'm about halfway done at this point. Hopefully I'll be able to release it in a few months.

      Thanks for the advice!
  • Profile picture of the author deepakkumare
    [DELETED]
  • Profile picture of the author michaelandy
    Well, it's a good idea to start copywriting business. Nowadays, it is on demand. So if your copy skills are good then you will surely get leads for your business. If you feel your copywriting skills are excellent then you should go for what you looking for.
  • Profile picture of the author Diana S
    In terms of the businesses that need the most copywriting, I would suggest ones that go to the customer instead of having the customer come to them. Plumbers, locksmiths, mobile auto glass repair, etc. are,

    a. Particularly spammy, which means that legitimate professionals need good websites to help them stand out above the websites of unlicensed "pretenders."

    b. Very limited/boring occupations, and hence need a good copywriter to create copy that tells a story and (once again) helps them stand out.

    I hope this helps!
  • Profile picture of the author DABK
    Do you get junk mail?

    Keep it for a month or so. Then sort it by industry/niche.

    Do you read any newspapers? Sort their ads by industry/niche.

    The ones with the most ads would be a good bet.
  • Profile picture of the author Mdshohidulislamrobin
    As far as Ik they hire copywriters especially -
    Promotion and Promotion Agencies
    If there's any business that greets copy writers, both full-time and separate, it's ad organizations, because they create a wide range of selling advertising and ads. In-house copy writers usually manage high-profile tasks, such as journal ads, TV advertisements, and online shopping sites, while freelance workers manage low-profile tasks, such as mail, radio ads, and manual

    Public Interaction Firms
    Advertising and advertising companies closely related, often managed by the same company. Others are separate, sometimes expert in a particular industry, such as computers or medical care.

    Technical Composing Firms
    Not too many copy writers can dig through a load of blue printing or technological specifications and write clearly about such high-tech products as furnace pressure valves or data source store. That's why technological copy writers are always in demand. And that's why there are specific technological writing companies work with computer, application, and commercial companies to manage all the details of writing, modifying, generating, and printing guides and various technological journals.

    Graphic Style Firms
    Smaller graphics companies often seek separate copy writers. Larger companies hire full-time. Any sort of promotions that need design will also need copy.

Next Topics on Trending Feed